LIVE

we suggest watching this one on youtube for optimal experience ;)

https://youtu.be/GOjvh_LU2hE

Our second live recording this season.

This time recorded live from Pitti Bimbo 102 in Florence, this episode of Kidswear Therapy captures Katie and Linda in full “trade show mode” — equal parts industry insight and behind-the-scenes honesty. They kick off by celebrating Pirouette’s runway show at Pitti, complete with Winter styling (think fir trees and a snow-globe feel), and reflect on the teamwork it takes to pull off a runway moment, from hair and make-up students to fashion volunteers and generous brand collaborators.

From there, the conversation moves into the Pirouette Piazza, where Katie shares highlights from the brands she’s representing and those exhibiting in the space. Expect quick-fire notes on standout names including Et Liberi, Forivor, Blue Francis, Moitoinous, Goldie + Ace (with a Smurfs collab and “Buddy the Koala” mascot), Bundgaard’s heritage-meets-modern footwear, plus Halcyon Nights, Sticky Lemon and Paade Mode.

Linda then reports from around the fair, spotting buzzworthy installations like Bobo Choses’ “New Edit,” plus trend threads like story-led knitwear and the return of fleece. The episode wraps with a cheerful cameo from Italian journalist duo Petra and Enrico (Scimparello), with awards, and plenty of Florence love.

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Kidswear Therapy is a Pirouette Media production. Recorded & edited by Richard Kendrick Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe

Hosted by Katie Kendrick of https://pirouetteblog.com Linda McLean of https://smudgetikka.com

Sponsored by https://pirouettedirectory.com

LIVE

we suggest watching this one on youtube for optimal experience ;)

https://youtu.be/Y_ABE9GoX9U

Recorded on location in Istanbul, this episode of Kidswear Therapy finds Linda and Katie walking the show floor, sharing honest, in-the-moment reflections from a busy few days away. With the Pirouette Collective bringing together Molo, Sticky Lemon, Paade Mode and Goldie + Ace, the conversation drifts naturally between meetings, unexpected stand discoveries and the reality of testing brands in a new market.

They chat about what caught their eye — from beautifully made occasionwear and swimwear to wooden toys, lifestyle pieces and a surprisingly charming take on toddler toilets — alongside the small moments that make trade shows what they are. There’s talk of international buyers, social media connections happening in real time, and how different markets respond to independent brands.

Light, observational and refreshingly unfiltered, this episode captures the rhythm of a trade fair as it really feels: moments of calm, bursts of buzz, plenty of laughter, and lots to think about once the bags are unpacked back home.

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Kidswear Therapy is a Pirouette Media production. Recorded & edited by Richard Kendrick Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe

Hosted by Katie Kendrick of https://pirouetteblog.com Linda McLean of https://smudgetikka.com

Sponsored by https://pirouettedirectory.com

Kidswear therapy with Katie Kendrick & Linda McLean.

This week on Kidswear Therapy, Linda and Katie welcome an old friend — Majbrit Weidemann, now Managing Director of Bundgaard shoes. Linda and Majbrit go way back to the wild days of New Generals, when organic cotton and kids’ runway shows were still radical ideas. Fast forward to today, and Majbrit’s steering Bundgaard’s 120-year legacy into a new era. She describes uncovering a “chest of gold” in the archives and translating that heritage into a sharper, more contemporary premium kids’ footwear brand — one that feels modern but still true to its roots.

They chat about design DNA, fearless creativity, and learning not to grow faster than your cashflow. Plus, how Bundgaard’s now using AI to speed design mock-ups and brand writing — with humans still firmly in charge of the soul.

• Linda & Majbrit’s shared history — the “New Generals” years

• Joining Bundgaard and rediscovering a heritage brand

• Mining 120 years of archives for design DNA

• Turning legacy into everyday philosophy, not nostalgia

• Bundgaard’s repositioning: premium, functional, modern

• Beginner shoes & archive classics — spotlight for AW26

• The “fear factor” in today’s cautious kidswear market

• Lessons from fast growth at New Generals

• Balancing creativity, strategy, and profitability

• AI tools as design assistants — not replacements

• Staying brave, creative, and connected in a changing industry

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Kidswear Therapy is a Pirouette Media production. Recorded & edited by Richard Kendrick Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe

Hosted by Katie Kendrick of https://pirouetteblog.com Linda McLean of https://smudgetikka.com

Sponsored by https://pirouettedirectory.com