In this episode of the Business Her Way Podcast, Judi Paré sits down with Kim Speed, founder of Purple Moon Creative, for an honest and thoughtful conversation about branding, entrepreneurship, and designing a business that truly supports your life.

Kim shares her journey from working as a creative director on global brands to becoming an entrepreneur who values clarity, alignment, and independence over titles and awards. She explains why so many experienced professionals struggle to clearly explain what they do, and how that confusion can block growth, confidence, and the right opportunities.

Throughout the conversation, Kim and Judi explore the difference between branding and brand, why logos and websites should come later, and how strong messaging starts with understanding who you help and why it matters. Kim also opens up about the internal work required to build a sustainable business, trusting intuition when there is no clear roadmap, and redefining success at different stages of life.

This episode is especially powerful for women transitioning from corporate careers into entrepreneurship, and for anyone who wants to build a business that feels aligned, human, and intentional.

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