Kit, Part 1: Done with Doctors
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Kit, Part 1: Done with Doctors
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Narrated by:
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Written by:
About this listen
Kit lives with an undiagnosed chronic illness. Frustrating experiences with healthcare providers have caused Kit to give up on finding a diagnosis and manage her symptoms on her own. When Kit and her wife Cassie decide to have a child, it’s up to the MicroMass team to help her find a way to reconnect with the healthcare system.
Key takeaways
- When patients lose trust or confidence in the healthcare system, they are more likely to abandon treatment and cut off contact with healthcare providers
- Many patients’ distrust stems from poor communication between providers and patients
- Patients who have become alienated from the healthcare process often start to accept their symptoms as normal, and they live in denial about how their condition could affect their long-term health
Themes: Behavioral Science, Healthcare Marketing, Normalizing, Chronic Illness, Rare Disease
Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer
Learn more about MicroMass: https://www.micromass.com/why-behavioral-science/