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Know your audience

Know your audience

Written by: D/A
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About this listen

 Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).D/A Economics Marketing Marketing & Sales
Episodes
  • Investing in AI-led market research. How much is knowing your consumer worth?

    Investing in AI-led market research. How much is knowing your consumer worth?
    Jul 1 2022

    In this closing episode of Know your Audience Series 2, Paul and James dive right into the burning question: how much does AI market research have to cost you? When budgets are trimmed, market research spend is often the first to be chucked out. This episode looks at how researching consumer behaviour should be an investment in the future of your business.

    Can technology, AI and audience sentiment research be a more efficient and cost-effective tool in getting to know your consumer?
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    24 mins
  • Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

    Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.
    Jun 21 2022

    In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection. 

    Is this just a dose of healthy scepticism or a lack of understanding of how to use AI-led data to best effect? Listen on to find out how this technology can be a valuable tool for everybody wanting to understand consumer trends without personal bias or opinion.
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    22 mins
  • Market Research & Technological tools: Are we in tune with the times?

    Market Research & Technological tools: Are we in tune with the times?
    May 31 2022
    James and Paul with the thoughts of special guests Faisal Khan (VP of products, D/A) discuss how technology have both advanced and democratised data and insights for organisations globally. Regardless of this accessibility, why do brands still rely on traditional forms of research? This episode takes us on a no-nonsense discussion on how you can start using technology solutions to advance your consumer insights efforts today.
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    25 mins
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