What happens when a CEO treats credit management as a core business strategy?

In this episode of LBM Talks Credit, Thea Dudley speaks with Mike Craven of Red River Lumber about building a culture where credit, sales, and leadership work in alignment.

They discuss:
• Navigating volatile markets and cash flow challenges
• Holding customers accountable without sacrificing loyalty
• Weekly AR strategy meetings
• Credit limit adjustments during deflation
• The biggest risks facing LBM dealers in 2026

If you’re in the lumber and building materials industry and want to strengthen your credit approach, this episode delivers actionable insight from the top.

Don't forget to check out our sponsor, Nuvo!

In this episode of LBM Talk Social Media, Sally is joined by Nancy Wischmeier, Vice President of Hopson Lumber, a fourth-generation, family-owned LBM dealer serving Missouri communities since 1880.

Together they discuss why authentic, people-focused content is outperforming highly polished promotions, how consistent reels are strengthening trust with both contractors and homeowners, and what happens when a professional LBM business pushes its comfort zone and has a little fun. A key takeaway: credibility and creativity are not mutually exclusive — and when you prioritize relationships, meaningful engagement and measurable results follow.

If you’re ready to stop overthinking social media and start building trust through authentic content, this episode is for you.

Check out our sponsor, ProVia!

AI adoption doesn’t fail because people don’t want to use it — it fails because they don’t know how.

In this episode, Thea Dudley is joined by Shane Soule, President of ProTec Panel & Truss, to explore what actually helps teams adopt AI in a practical, sustainable way. They discuss why vague encouragement doesn’t work, how leaders can provide better structure and coaching, and why AI should be rolled out like any other business system — with training, examples, and accountability.

This conversation is packed with real-world insights for leaders who want their teams to feel confident using AI, not intimidated by it.

Check out our sponsor, Nuvo.

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