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What does it take to go from zero in the bank to a successful exit without financial investors?

In this episode, Marc Staudenmayer, Co-Founder & Co-CEO of Advyce & Company, joins Sammy Gebele to share how he and his co-founder Burkhard Wagner built one of Germany’s fastest-growing consultancies by merging three firms into one and eventually selling to a strategic acquirer for a high multiple.

Marc walks through the full story: the early crisis that forced clarity when Advyce & Company had just €3k left in the bank, the decision to say no to private equity, and the smart merger strategy that built real scale through collaboration, culture, and digital infrastructure.

He explains how Advyce & Company avoided the “stupid mistakes” seen in traditional consulting, designed a transparent partner model where collaboration is rewarded, and created a digital backbone that made integration almost effortless.
And ultimately, how that discipline and structure led to a deal that rewarded everyone involved.


You'll learn:

How to scale your consulting firm to a successful exit without giving up ownership or culture

Why collaboration beats competition in driving sustainable growth

How a strong digital backbone enables flexibility and rapid integration

The structural choices that make post-merger integration actually work

How Advyce & Company turned “let’s not make the same stupid mistakes” into a strategy for lasting success

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Get in touch with Marc on LinkedIn:
https://www.linkedin.com/in/marc-staudenmayer
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Marc's book recommendation:
Business Class by Martin Suter https://www.amazon.de/-/en/Business-Class-Geschichten-Welt-Managements/dp/3257800592
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About the host Sammy Gebele:

Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!

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Thanks to our friends at SAWOO for producing this episode with us!

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In this exclusive keynote from the main stage at the LEADERS IN CONSULTING London Summit, Stephen Edward (Managing Director, PTS Global), Connor Budden (Global Director at Service Performance Insight), and Sarah Edwards (Chief Product Officer, Kantata) unpack how consulting firms must rethink what success looks like as AI reshapes every part of the services lifecycle.

Stephen shares how a 40-year-old, employee-owned consultancy is re-evaluating quality, culture, and reskilling while delivering on complex multi-year capital projects.
Connor brings fresh SPI benchmark data showing how high performers are moving beyond T&M, experimenting with subscription and outcome-based pricing, and using revenue per consultant as a leading indicator of AI maturity.

Guided by Sarah, the discussion goes straight to the questions every Partner and MD is wrestling with:

How fast do we need to transform?
What should replace utilisation at the top of our scorecard?
How do we measure the value of AI agents, evolving skills, and next-generation delivery models?

If you're questioning how to keep your consulting business competitive in an AI-first market, this conversation delivers a practical, forward-looking roadmap for the metrics that will matter most in the years ahead.

You will learn:

1. Why leading firms are shifting from T&M toward subscriptions and outcome-based pricing.
2. The AI-era KPIs that matter most, from revenue per consultant to real-time sentiment.
3. How employee-owned and mid-sized consultancies rethink quality, culture, and reskilling.
4. How to redesign your scorecard to track skills evolution, client health, and business agility.
5. Where high performers see real ROI from AI in delivery, proposals, and knowledge access.

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Get in touch with Sarah on LinkedIn: https://www.linkedin.com/in/sarahedwards3/

Get in touch with Stephen on LinkedIn: https://www.linkedin.com/in/stephenjedward/

Get in touch with Connor on LinkedIn: https://www.linkedin.com/in/connor-metcalf/

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About the host Sammy Gebele:

Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!

Send us a text

Die wenigsten Beratungen überleben den Sprung vom Gründerteam zum Marktführer. Atreus hat’s geschafft.

Was macht eine Beratung wirklich skalierbar: Menschen, Prozesse oder Haltung?

Uwe Gehrmann, Partner und Mitglied des Executive Board bei Atreus, teilt im Gespräch mit Sammy Gebele die Erfolgsprinzipien hinter dem Wachstum eines Unternehmens, das vom kleinen Beratungsplayer zum Marktführer und Exit-Kandidaten wurde.

Er erklärt, wie Atreus durch kollaborative Führung, eine klare Sales-Struktur und konsequente Kulturarbeit gewachsen ist und warum Teamvertrauen und Umsetzungsstärke entscheidend sind, wenn Beratung wirklich Wirkung zeigen soll.

Eine inspirierende Episode für Partner, Geschäftsführer und Growth-Leader, die wissen wollen, wie man Beratungen auf das nächste Level bringt, ohne Kompromisse bei der Qualität.


1) Wie du eine Beratung skalierst, ohne ihre Kultur zu verlieren.

2) Warum Vertrauen das stärkste Wachstumsinstrument ist.

3) Wie kollaborative Führung echte Sales-Power schafft.

4) Welche Rolle Teamzusammenhalt bei Skalierung & Exit spielt.

5) Wie du mit Klarheit und Fokus nachhaltiges Wachstum steuerst.

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Uwe Gehrmann freut sich über den Austausch zu Themen rund um Skalierung und Wachstum in der Beratungsbranche.
Verbinde dich mit ihm auf LinkedIn: https://www.linkedin.com/in/uwegehrmann

Uwes Buchempfehlungen:

The 7 Habits of Highly Effective People von Stephen Covey | https://www.amazon.de/dp/0743269519

Die Macht des Einfachen: Warum komplexe Konzepte scheitern und einfache Ideen überzeugen von Jack Trout & Steve Rivkin | https://www.amazon.de/dp/3593363530

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Über den Host Sammy:
Sammy und SAWOO bieten einen B2B-Community-Building-Service, der Dich als Vordenker in Deiner Branche etabliert und Dir hilft, echte, zwischenmenschliche Beziehungen zu Deinen Wunschkunden aufzubauen.

Schreibe Sammy einfach via E-Mail unter sammy.gebele@sawoo.io
oder connecte Dich auf LinkedIn: https://www.linkedin.com/in/sammygebele/

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Bisherige Gäste des LEADERS IN CONSULTING Podcasts: Friederich von Hurter, Melanie Tobler, Tilman Au und viele weitere!

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Vielen Dank an unsere Freunde von SAWOO, die diese Episode vom LEADERS IN CONSULTING Podcast für uns produziert haben!