How should contractors think about SEO in the era of AI?

In this episode, Cory Peterson sits down with SEO and growth advisor, Kevin Indig to break down how LLM tools like ChatGPT and Claude are changing search, customer discovery, and decision-making for contractors and facility managers.

The conversation explores how showing up in Google and AI results now depends on context, content, and trust.

Topics we cover:

0:00 – Meet Kevin Indig

02:45 – Why should contractors and facility managers care about SEO?

10:14 – How do Google, ChatGPT, and Claude influence buying decisions today?

13:02 – Is SEO really worth it for local and regional contractors?

22:17 – How do AI tools like ChatGPT and Claude decide which contractors to recommend?

33:42 – Is it too late to start SEO and AI-driven search strategies?

36:31 – Should contractors hire an agency, a freelancer, or build SEO in-house?

46:39 – Can SEO experimentation actually work for growing and enterprise companies?

Links from the show:

🔗 Growth Memo Newsletter https://www.growth-memo.com

🔗 Connect with Kevin Indig on LinkedInhttps://www.linkedin.com/in/kevinindig/

🎥 WATCH - The Power of AI on the Construction Industry:

https://www.youtube.com/watch?v=8wFd_RiYSps&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=2

What does it take to transform a blank space into a premier indoor pickleball facility?

In this #podcast episode, Cory Peterson sits down with Bob Saraf of ELEVEN0 Pickleball to share how his team turned a former retail space at Patriot Place in Foxborough, Massachusetts, into a nine-court indoor destination.

They dive into ELEVEN0’s entertainment-first vision, the community-driven approach behind the club, and the essential pickleball court lighting decisions, including black ceilings, fixture placement, glare control, lighting controls, and glow-in-the-dark play that helped light up pickleball the right way.

Bob also highlights the behind-the-scenes challenges, from tight timelines and vendor selection to meeting project timelines..

Topics we cover:

0:00 – ELEVEN0 Pickleball Intro

2:01 – The vision behind the entertainment-driven pickleball facility at Patriot Place

6:14 – Designing the ideal pickleball lighting layout and selecting the right fixtures

11:49 – Premium design elements: lighting, fencing, turf walls, glass entry, and aesthetics

17:31 – Programming for all skill levels and building a community-first club

22:38 – Grand opening details, hours, and what players can expect

Links from the show:

🔗 ELEVEN0 Pickleballhttps://www.eleveno.com/

Follow Bob Saraf: https://www.linkedin.com/in/bob-saraf-2a96848a/

💡 Pickleball Court Lighting by LED Lighting Supply:

https://www.ledlightingsupply.com/led-sports-lighting/led-pickleball-court-lights

📩 Request a Free Pickleball Court Lighting Plan:

https://www.ledlightingsupply.com/photometric-plan/sports-lighting-design

🔧 Learn More About Indoor LED Sports Lighting:

https://www.ledlightingsupply.com/led-sports-lighting

🔔 Subscribe for unboxings, insights, & bloopers

In this #podcast episode of The Project Advantage Podcast, Cory Peterson, VP of Marketing & Sales Ops at LED Lighting Supply, sits down with Melissa Dixon, Senior Product Manager at Trimble®, to discuss how construction companies are modernizing through technology.

Melissa and Cory explain how moving to a digitized workflow with digital platforms help contractors, distributors, and manufacturers work together more efficiently. By providing clearer visibility and real-time product specifications, the data integrity of digital procurement helps to reduce manual errors, improve communication, and help teams stay ahead with the ability spot trends quickly.

They also dive into the growing role of AI for contractors, showing how automation and real-time data make day-to-day operations faster and more accurate.

Topics we cover:

00:00 Welcome and introduction to Trimble

01:40 When it makes sense for contractors to digitize

03:59 How manual workflows increase cost and risk

05:42 How Trimble’s digital platform solves data gaps

08:05 Managing material pricing and tariff surcharges

13:18 Using digital tools to control tariffs and construction costs

20:49 The evolving role of AI for contractors

26:27 Modular tools for sustainable contractor business growth

33:44 The measurable ROI from digital transformation

36:19 Where to learn more about Trimble’s construction solutions

Links from the show:

🌐 Trimble®: https://www.trimble.com/en

🎥 WATCH - How Distributors SAVE Time & WIN More Bids With AI-Powered Software | LED Lighting Supply: https://www.youtube.com/watch?v=5Qc71gcr2VI&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=2

📩 Request a FREE Lighting or Fan Plan: https://www.ledlightingsupply.com/photometric-plan

🔔 Subscribe for unboxings, insights, & bloopers

Construction safety isn’t just a regulation; it’s the foundation of every successful project.

In this #podcast episode, we sit down with Mike Maloney of ABC® Massachusetts and Gould Construction Institute to explore the critical role of construction safety, training, and the current state of trades careers.

From apprenticeship programs to the latest OSHA requirements, Mike shares how today’s commercial construction contractors can protect workers, fill the labor shortage, and grow their businesses responsibly.

Topics we cover:

00:13 – Introduction: Mike Maloney

02:51 – Apprenticeship programs and worker training

10:18 – How to become an instructor and maximize worker construction safety

13:25 – Workforce shortages in construction

27:42 – Improve worker safety on job sites through proper training

37:16 – Scholarships and opportunities for commercial construction contractors and apprentices

Links from the show:

💡 Learn more about ABC® Massachusetts: https://www.abcma.org

🎓 Explore Gould Construction Institute: https://www.gwgci.org

🎧 Listen to The Build Zone Podcast: https://www.abcma.org/Membership/The-Build-Zone-Podcast

Connect with Mike: https://www.linkedin.com/in/michael-maloney-7294811a2/

🎥 WATCH - Explore a Career in the Trades: Skilled Trades Shortage: What Students & Instructors Need To Know | The Project Advantage Podcast

📩 Request a FREE Lighting or Fan Plan: https://www.ledlightingsupply.com/ceiling-fan-layout

🔔 Subscribe for unboxings, insights, & bloopers

Are long quoting and submittal hours draining your margins?

In this #episode of The Project Advantage, Cory Peterson, VP of Marketing & Sales Ops at LED Lighting Supply, talks with Forest Flager, CEO of Parspec, about how AI-powered software is helping distributors maximize productivity and boost profitability.

Topics we cover:

00:00 – From architecture & engineering to AI-powered product selection, quoting, and submittals

02:30 – Why quotes cost 30+ hours (and how to cut it in half)

07:15 – Product recommendations & margins that boost profitability

12:00 – Project management benefits: order status, lead times, visibility

18:20 – Tariffs: pricing pressure & sourcing “U.S.-made” alternatives

24:00 – The future of software for distributors & AI-native tools

Links from the show:

Parspec: https://www.parspec.io/

Forest Flager | LinkedIn: https://www.linkedin.com/in/forestflager/

💡 Browse Commercial LED Lights: https://www.ledlightingsupply.com/commercial-lighting

🎥 Watch How to Avoid Project Cost Surges: youtube.com/watch?v=Yv_N6P-x4nI&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=5&t=111s

📩 Request a FREE Lighting or Fan Plan: https://www.ledlightingsupply.com/ceiling-fan-layout

📱 Use our FREE Done-For-You Commercial LED Savings Calculator: https://www.ledlightingsupply.com/resources/calculators/commercial-led-savings-calculator

🔔 Subscribe for unboxings, insights, & bloopers

How can contractors maximize savings and stay prepared amidst the uncertainty around tariffs?

In this #podcast episode of The Project Advantage, Cory and Neil explain questions you should be asking your supplier, how energy-efficient products still save on energy costs despite price increases, staying ahead with utility projects, and how steel and aluminum tariffs are impacting contractors.

They share practical ways customers can lower their energy costs, improve energy efficiency, and further enhance savings from available rebates.

Topics we cover:

00:00 – Fall 2025 Tariff Update

02:15 – Federal Rulings and the Ripple Effect for Contractors 05:40 – Aluminum & Steel 2025 Tariffs: The Impact on Construction Projects

09:00 – How to Stay Ahead with Utility Tariffs

13:27 – How LEDs & Fans Offset Tariff Price Increases

20:15 – Questions to Ask Your Supplier

26:45 – Looking Ahead: 2026 Tariffs

💡 Browse Commercial LED Lights: https://www.ledlightingsupply.com/commercial-lighting

🎥 Watch How to Avoid Project Cost Surges: youtube.com/watch?v=Yv_N6P-x4nI&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=5&t=111s

📩 Request a FREE Lighting or Fan Plan: https://www.ledlightingsupply.com/

📱 Use our FREE Done-For-You Commercial LED Savings Calculator: https://www.ledlightingsupply.com/resources/calculators/commercial-led-savings-calculator

🔔 Subscribe for unboxings, insights, & bloopers!

Listen on your favorite platform:

iTunes: https://podcasts.apple.com/us/podcast/led-lighting-supply-the-project-advantage-podcast/id1813159666

Spotify: https://open.spotify.com/show/2DQy60dzWboGcdGqQdKYdH

Amazon:https://www.amazon.it/LED-Lighting-Supply-Project-Advantage/dp/B0F8JB3X13?utm_campaign=15042583-LLS%20TPA%20Podcast&utm_content=340269332&utm_medium=social&utm_source=youtube&hss_channel=ytc-UCYYSOQ9MYzy3d4aTBmdkF-w

Planning a new indoor sports facility build or an existing facility upgrade?

Pro Tip: Start with the lighting.

In this episode, Bill Taylor, Operations Manager and Head Pro at Match Point Pickleball Club, shares how they built what is soon to be the world’s largest indoor pickleball facility using a custom-tailored pickleball court light recommendation from LED Lighting Supply. Proper lighting impacts precision on the court, player safety, and spectator visibility.

To get the best ROI on your pickleball lighting system, consider these supplier selection tips from Match Point.

Topics we cover:

00:00 – Meet Bill Taylor, Introducing Match Point Pickleball Club
01:25 – Considerations for the ideal pickleball court environment
03:24 – The importance of lighting for every level of play
08:04 – Before you start, get a custom lighting plan
14:27 – Pickleball champs: Guinness World Record in Columbus, Ohio

Links from the Show:

Matchpoint Pickleball Club (Columbus, OH): https://www.matchpointpickleballclub.com/

Bill Taylor | LinkedIn : https://www.linkedin.com/in/bill-t-29442144/

💡 Pickleball Court Lighting by LED Lighting Supply:
https://www.ledlightingsupply.com/led-sports-lighting/led-pickleball-court-lights
📩 Request a Free Pickleball Court Lighting Plan:
https://www.ledlightingsupply.com/photometric-plan/sports-lighting-design
🔧 Learn More About Indoor LED Sports Lighting:
https://www.ledlightingsupply.com/led-sports-lighting

🔔 Subscribe for unboxings, insights, & bloopers!

Have a question or challenge in your facility or contracting business? Reach out to us at marketing@ledlightingsupply.com and we may feature it in a future episode. If The Project Advantage is helping you stay ahead, don’t forget to subscribe and leave a review!

Subscribe & Review: iTunes | Spotify | Amazon

Are utilities industry contractors ready for the impact of tariffs and electric grid modernization?

In this episode, Nikki Chandler (Group Editorial Director at Endeavor Business Media) joins Neil Peterson to talk about the modernization of the U.S. electric grid, contractor challenges, and the evolving utility market.

Topics we cover:
01:15 – What does the Energy Group cover?
03:38 – The evolution of grid modernization
05:52 – Cybersecurity & grid resiliency
07:28 – Is nuclear power making a comeback?
09:30 – Tariffs: Costs, disruptions & project delays
11:39 – The future of power poles: Wood vs. composite
16:57 – Inspiring the next generation of utility workers
20:42 – Final stats from IEEE PES

Links from the Show:

Endeavor Business Media – Energy Group: https://www.endeavorbusinessmedia.com/brands/energy
T&D World: https://www.tdworld.com/
Microgrid Knowledge: https://www.microgridknowledge.com/
EnergyTech: https://www.energytech.com/
Nikki Chandler | LinkedIn : https://www.linkedin.com/in/nikki-chandler-2aa5a012/

📋Request a FREE custom pole quote: https://www.ledlightingsupply.com/request-pole-pricing
📦Utility Poles: https://www.ledlightingsupply.com/utility-poles

📱 Use our FREE Pole Wind Load Calculator: https://www.ledlightingsupply.com/resources/calculators/pole-wind-load-calculator

🔔 Subscribe for unboxings, insights, & bloopers!

Have a question or challenge in your facility or contracting business? Reach out to us at marketing@ledlightingsupply.com and we may feature it in a future episode. If The Project Advantage is helping you stay ahead, don’t forget to subscribe and leave a review!

Subscribe & Review: iTunes | Spotify | Amazon