Fearless, driven and always uncommon. This is Nils Leonard - in the making.

Nils has over 20 years of industry experience under his belt and stints at some of the industry’s most recognised agencies. Eight years into founding Uncommon Creative Studios, he’s an expert in building brands the real world is happy exists. So what’s he chasing now?

For Episode 6 of ‘In The Making’, Nils talks to LIONS CEO Simon Cook about the work that made him, moves him, and will mark what comes next….

Hear stories from the CEO who lights the rule book on fire in the sixth instalment of The LIONS Podcast | In The Making.

Follow for more episodes the minute they drop or listen on:

Apple | Spotify, or wherever you get your podcasts – search "The LIONS Podcast".

Follow LIONS:

Instagram | LinkedIn

Emotion in creativity is an unfair advantage.

At least according to Richard Brim – whose consistently Lion-winning career has seen him produce laughs, tears and everything in between for the likes of Marmite, Shelter and John Lewis.

For Episode 5 of ‘In The Making’, Richard and Simon Cook take a trip down memory lane – lifting the lid on the work that made him, the work that’s yet to come, and even the now-iconic Christmas work that very nearly didn’t get made.

Hear Richard’s story in the fifth episode The LIONS Podcast | In The Making.

Subscribe for more episodes the minute they drop.

Follow LIONS: Instagram | LinkedIn | YouTube

The 72nd edition of the Cannes Lions Festival is happening 16–20 June 2025. Be part of it. Find out more and get your pass at canneslions.com/festival

When the industry zigs, Cindy Gallop zags. In an advertising career spanning more than 30 years, she’s consistently proven that different is better – working her way up the ladder with industry legends, before expanding an empire and creating a legacy of her own.

In this episode, Cindy takes LIONS CEO Simon Cook through the work that’s helped her inspire millions, innovate the meaning of product and purpose, and invent an industry for the future. You’ll get to hear about the 5 pieces that have shaped her career so far, and how the project she’s working on today could reinvent the industry as a whole.

Joining us at Cannes Lions 2024? Don’t miss Cindy’s talk on Friday 21 June where she’ll reveal ‘How to Change Advertising for the Better, Fast’.

LIONS is the home of creativity – and everyone in the making. Follow us on Instagram and LinkedIn for more inspiration from all corners of marketing and creativity.