In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.

Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.

This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

03:02 Rewinding to March pressure

05:44 Administration day

09:13 How the debt started

15:35 Falling into the scale trap

25:38 Failed promises and roles of the restructure

32:21 Choosing administrators and buyers

38:52 The uncertainty post business sale

40:29 Relaunch red flags

43:03 Contracts, equity and legal

49:58 Communication failures

52:57 Juggling a wedding and business breakdown

58:36 Responding to ownership claims

01:02:31 Moving on to what’s next

01:09:36 Founder advice and self trust

01:14:35 Lessons from Plantmade

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world.

Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise.

In this episode, we cover:

• The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines

• The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign

• How to scale your brand Globally

• Why having the right team is non-negotiable for high-stakes launches

• How to get brand partnerships right and the common mistakes brands still make

If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

06:56 Inside Atlantis The Royal Launch

10:25 The Moment Beyonce Said Yes

15:16 How To Create A Global Story

17:42 Marketing Principles for Startups

20:10 Creating An Authentic Brand

23:15 Launch Lessons Learned

30:32 Enjoy Success Milestones

36:58 How To Pitch Like An Underdog

39:50 What’s Next For Atlantis

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

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LinkedIn: https://www.linkedin.com/in/hananeissa/

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Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.

Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty.

In this episode, we cover:

• Key insights from working inside a legacy beauty giant (L’Oreal) to building a startup
• How Sarah identified white space in the U.S. market for Korean skincare
• Taking the Leap: Leaving L’Oréal & Launching Glow Recipe
• Glow Recipe's Shark Tank Journey
• Going from DTC to Sephora Shelves
• Evolving the Glow Recipe Brand & Category Leadership

If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO

03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration

05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business

16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market

22:22 Quitting L’Oréal & Taking The Leap

29:42 The Shark Tank Experience

41:05 Choosing Mentorship vs. Money

45:44 Dealing with Sell Out Product

47:07 The Glow Recipe Partnership with Sephora

54:18 Reacting to Viral Product Moments

01:00:37 How the Co-CEO System Works

01:06:15 $300M Business & What’s Next

01:17:31 Founder Advice & How to Build Good Company Culture

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GLOW RECIPE

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How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.

They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.

In this episode, we cover:

• How Matilda recognised the opportunity to build an online profile
• The balance of sharing personal struggles while building an online profile and running a business
• Launching Djerf Avenue with a small team during the pandemic
• How to hire the right people who protect your culture
• Knowing when to step away and hire for the role of CEO
• The journey to launching Djerf Avenue in Selfridges

If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Matilda Djerf

06:49 Early Influences and Aspirations

13:59 Discovering Social Media

16:21 Building an Online Presence

20:58 Transitioning to a Full-Time Influencer

30:14 Founding a Business

30:47 The Birth of Djerf Avenue

34:46 The Big Idea: Starting Our Own Brand

44:35 Navigating a New Business in the Pandemic

48:28 Building a Strong Team

52:58 Hiring a CEO

58:03 Entering Retail: The Selfridges Launch

01:02:24 Balancing Personal and Professional Life

01:04:00 The Importance of Authenticity and Brand DNA

01:09:07 Future Plans and Exciting Collaborations

01:12:09 Rocket Round: Insights and Reflections

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW MATILDA

Instagram: https://www.instagram.com/matildadjerf/

TikTok: https://www.tiktok.com/@matildadjerf

DJerf Avenue: https://www.instagram.com/djerfavenue/

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In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.

In this episode, we cover:

• The incredible journey from humble beginnings to industry icon.
• Why showing up every day is the secret to building an empire.
• Perrie’s secrets to connecting deeply with millions of people.
• Finding the right Co-Founder in Adam Frisby
• How Perrie achieved the "impossible" £1M revenue in 20 minutes.
• How to turn self-doubt into fuel for your ambition.
• Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Perrie Sian

06:17 Career Beginnings and Retail Experience

09:23 Transition to Content Creation

12:40 Rise to Social Media Fame

16:24 Navigating Influencer Life

31:23 Overcoming Imposter Syndrome

33:02 The Journey to Founding a Brand

37:12 The Challenges of Launching a Fashion Brand

38:44 Running reasn with Adam Frisby

45:05 Reflecting on Personal and Professional Growth

59:07 Perrie Sian’s Primark Partnership

01:03:28 Redefining Success and Personal Growth

01:15:55 The Dream Collaboration and Future Plans

01:18:13 Mentorship and Inspiration from Taylor Swift

01:24:53 Perrie’s Lunch Hour and Daily Routine

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PERRIE

Instagram: ​​https://www.instagram.com/perriesian/

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reasn: https://www.instagram.com/reasn/

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Hosted on Acast. See acast.com/privacy for more information.

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.

We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.

In this episode, we cover:

• How Sasha’s formative years shaped the vision for ILIA
• The beginning of clean beauty and what it took to stand out in a new category
• The realities of scaling a beauty brand
• Raising money as a female founder
• Why Sasha decided to bring in a CEO, and how she knew it was time to step back
• Navigating balance as a woman in business, leadership, and life

If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Sasha Plasik and ILIA Beauty

05:17 School Years and Early Career Aspirations

11:24 The Birth of ILIA Beauty

19:14 Early Business Challenges and Breakthroughs

26:10 Scaling Challenges and Operational Growth

32:49 Balancing Personal Life and Business

35:24 Selling ILIA Beauty

37:03 Bringing In a CEO

44:16 Future Plans and Product Development

46:31 Rapid Fire Questions

56:11 Final Thoughts and Advice for Entrepreneurs

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SASHA

Instagram:

https://www.instagram.com/sashaplavsic/

https://www.instagram.com/iliabeauty/

TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB

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Hosted on Acast. See acast.com/privacy for more information.

This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being.

Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.

In this episode, we cover:

• Why “self-care isn’t just a face mask” and what’s actually essential
• Managing burnout and energy for founders & busy women
• Setting boundaries (without the guilt) in business and life
• Micro-habits and practical rituals to reset your mindset
• Building a Positive Self-Concept and Protecting Your Energy
• Book recommendations including “The Mountain Is You” and “Atomic Habits”
• Morning and evening routines that really work

Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

01:05 The Importance of Self-Care for Founders

03:21 The Evolution of Self-Care and Modern Challenges

09:30 The Impact of Social Media on Self-Perception

12:02 Practical Tips for Maintaining Mental Health

16:54 Setting Boundaries and Digital Detox

33:21 Digital Boundaries and Dopamine Hits

34:04 Top Three Priorities for Women This Year

38:50 Practical Tips for Habit Formation

45:05 The Power of Books and Journaling

50:49 Manifesting and Positive Mindset

54:36 Nourishing Your Body and Morning Rituals

58:44 Small Changes for Big Impact

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW IZZY

Instagram:https://www.instagram.com/izzyutterson/

TikTok: https://www.tiktok.com/@izzyutterson

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners.

This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.

In this episode, we cover:

• The power of financial education
• Why women feel uncomfortable talking about money and how to overcome it
• Three key things to create your own ‘business dashboard’
• Simple habits to track finances and avoid common tax pitfalls
• How money is an amplifier of your values

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

01:12 Rachel Harris: Breaking Financial Stereotypes

02:54 The Emotional Side of Finances

04:49 Empowering Women to Talk About Money

14:57 Practical Financial Tips for Entrepreneurs

23:05 Delegation and Quality of Life

29:36 Creating Financial Processes

30:30 Common Financial Mistakes for Female Entrepreneurs

30:56 The Importance of Tax Planning

33:41 Monthly Financial Check-ins

37:57 HMRC and Self-Employment Tax Essentials

43:01 Actionable Financial Takeaways

55:21 Final Thoughts and Encouragement

Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RACHEL

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Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl

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Hosted on Acast. See acast.com/privacy for more information.