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Lake.com’s AI Strategy: Making Waterfront Rentals Easier to Find

Lake.com’s AI Strategy: Making Waterfront Rentals Easier to Find

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AI is rewriting how guests discover short-term rentals — and Lake.com is building for that future. In this episode, we sit down with David Ciccarelli, Co-Founder & CEO of Lake.com, to explore how a niche OTA for lakefront stays is betting big on:


AI-driven discovery

Structured content built for LLMs

Conversational search and trip planning

A demand profile perfectly suited for professional PMs


If you want a glimpse into the next wave of STR distribution — where visibility comes from structured data and guest intent, not filters — this conversation is for you.

📖 Prefer reading? Check out the full article: https://www.rentalscaleup.com/lake-com-is-betting-big-on-ai-discovery-what-property-managers-can-learn/

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