What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry.

Find show notes and resources here: https://tinyurl.com/4ayasrsf

What if the biggest challenge in farm marketing isn’t predicting prices, but cutting through the noise? In this episode of The Land Ledger, host Brian Kearney sits down with Cy Monley, co-founder of Quantum Hedging, to talk about his journey from Chicago’s trading pits to building a company that uses AI and machine learning to help farmers make smarter marketing decisions. Cy shares how their Managed Bushels Program aligns incentives with farmer success and provides a transparent, data-driven alternative to traditional broker models.

Find show notes and resources here: https://tinyurl.com/3kfzzbm2

In this episode of The Land Ledger, host Brian Kearney speaks with Cheryl Mitchell, founder of Farm Legacy Now, about the importance of legacy planning for farm families. Cheryl shares her personal background growing up on a dairy farm, her career path, and how her own family’s experiences with land transfer inspired her to create farm legacy panel discussions that bring together farmers, attorneys, bankers, insurance agents, and accountants to foster open conversations. She also explains the critical difference between succession planning and legacy planning, and highlights the emotional and relational challenges farm families face.

Find show notes and resources here: https://tinyurl.com/7asvddwt