If you’ve ever clicked that tempting little “Boost Post” button thinking you were doing something smart for your business… this episode is your friendly intervention.

We get it. It looks so easy. No tech, no strategy, just instant “results.” But the truth? Boosting posts is one of the fastest ways to throw money down the Meta drain—and we’re here to show you a better way.

In this episode of Launch Confidential, Taylor and Diana break down why boosting posts rarely works (especially for coaches and course creators), what it’s actually doing to your ad data, and exactly how to promote your best content the right way inside Ads Manager instead.

You’ll walk away knowing:

• When boosting might make sense (hint: it’s rare)
• The #1 thing to do before you spend a single dollar on ads
• Why Ads Manager gives you actual strategic control
• How to turn great organic posts into a full-blown audience-building machine

Because boosting isn’t a growth strategy—it’s just a distraction. The real growth happens when you use ads to build something.

KEY MOMENTS

02:46 – The real reason Meta wants you to boost (it’s not to help your biz)

04:17 – What boosted posts actually do (and why your targeting gets trashed)

06:00 – Why CPMs skyrocket with the boost button

08:49 – When Meta lies to you (yes, really)

09:28 – What you lose when you boost: strategic data, retargeting, and ROI

11:57 – The only two scenarios where boosting might make sense (and even then…)

13:25 – How to “boost” the right way: Ads Manager walkthrough

14:13 – Why your ad objective matters more than you think

15:15 – How to use exclusions, retargeting, and warm audiences strategically

17:01 – A mindset shift: data over vanity

17:48 – Why Ads Manager gets easier (even if you’re not techy)

18:00 – The secret to duplicating campaigns without the headache

18:45 – When to promote organic posts (and when to skip it)

21:50 – The biggest mistake: boosting everything

22:17 – Your permission to stop boosting - and start building something better

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Get the Launch Bottleneck Decoder to diagnose exactly what’s been capping your sales in under 5 min: launchbabes.com/bottleneck

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just...

What if you could reach thousands of new people every day for less than your morning coffee run? No complex funnels. No hiring an expensive ads agency. No creating mountains of new content every week. Just $1/day behind each of your best posts.

Because here's the problem with organic reach: even your most brilliant content is only seen by around 5% of your existing followers. Which means you're stuck in an endless loop of showing up for the same limited audience, while thousands of people who need your help have no idea you exist.

In this episode of Launch Confidential, Taylor and Diana break down:

1. Their exact low-budget set-it-and-forget-it content amplification strategy
2. How to identify which posts deserve ad spend
3. Setting up awareness ads the right way in Ads Manager (NOT that evil "boost" button)
4. Building custom audiences you can retarget later
5. The only three metrics that really matter when you're buying visibility (not conversions)

It's not about becoming a Meta ads expert or drowning in analytics. It's about amplifying what's already working so you can reach 1000's more NEW people than organic reach ever could.

KEY MOMENTS

02:10 The low budget strategy that changes everything (no funnels, no agency required)

04:26 The brutal truth about organic growth - why "just post more" won’t grow your business

06:03 The real numbers: how many people actually see your social content?

10:44 What the true objective of awareness ads is (hint: not conversions or lead generation)

12:42 The content audit that tells you exactly where to put your ad spend

13:56 Why reels beat everything else for reach (especially when you’re retargeting)

15:26 The campaign objective mistake that's costing you money

17:33 The Andromeda update: why everything you knew about targeting just changed

19:28 Why Ads Manager isn’t as impossible as it tries to be - and the hidden toggles wasting your budget

23:13 The only 3 metrics that truly matter for awareness campaigns

24:07 Your 5-step visibility campaign implementation plan

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Get the Launch Bottleneck Decoder to diagnose exactly what’s been capping your sales in under 5 min: launchbabes.com/bottleneck

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This

What if everything you've been told about posting frequency is backwards?

You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.

That cycle? It's not just exhausting. It's actually tanking your reach.

The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.

Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.

In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.

Spoiler: it's way less than you think. And yes, you have permission.

KEY MOMENTS

02:30 - Why the algorithm rewards consistency, not volume

04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)

06:46 - The panic post pattern that confuses the algorithm

08:17 - How long it takes to build trust with the algorithm (and why it compounds)

10:57 - What sporadic posting is actually costing you

13:29 - Finding your sustainable rhythm: the honest capacity audit

18:27 - The easy content posting commitment that changes everything

20:28 - What happens after 12 weeks of true consistency

23:31 - The 70-80% certainty rule for posting

24:38 - You now have permission to post less!

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with...