Marketing is not your biggest problem. Not knowing your numbers is.

In Part 2 of this conversation, Chelsea Williams sits down with Philip Fairley of Attorney Fuel to break down what’s actually working in law firm marketing right now — and why most firms are wasting money because they’re tracking impressions instead of client acquisition cost.

Haven't watched Part 1? Watch it here.

From LSAs and SEO to video strategies and client acquisition KPIs, this episode is a no-fluff look at how to build marketing that drives clients — not just leads.

If your firm feels stuck, burned out, or uncertain about what to invest in next, this conversation will bring clarity.

What You’ll Learn:

1. Why “more leads” is usually not the problem
2. How to calculate your true client acquisition cost
3. Why some firms are paying $1,800 per client
4. What makes LSAs work (and fail)
5. Why SEO is no longer a beginner strategy
6. The difference between tracking leads vs. tracking revenue
7. How video ads are outperforming PPC in many markets
8. What makes a strong law firm marketing offer
9. Why your intake team must know what a phone call costs
10. How to future-proof your marketing with data

Philip Fairley is the Founder and CEO of Attorney Fuel, the leading intake software and system that gives law firms clear data and nurtures every lead automatically. With 19+ years in legal, Philip has worked with over 23,000 law firms and is known for turning intake into a true sales engine through automation, smarter data, and monthly consulting. Philip holds degrees from Wheaton College, Keller Graduate School of Management, and Northwestern University, is a recognized expert on intake, lead conversion, legal tech and marketing. He is married with three children and enjoys the Arizona desert life, mountain biking, and coaching youth sports.

Philip's Links:

Website - www.attorneyfuel.com

Schedule Your Demo - www.attorneyfuel.com/demo

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website

Most law firm owners don’t realize they’re building a business that could one day be sold - or that failing to plan for it can quietly destroy value.

In this episode, Chelsea Williams sits down with Tom Lanfestey to unpack what actually makes a law firm sellable, why systems matter more than hustle, and how exit planning impacts cash flow, profitability, and growth long before a sale ever happens.

Whether you plan to sell your firm, grow through acquisition, or simply want more freedom, this conversation will fundamentally change how you think about your law firm.

What You’ll Learn

1. Why every law firm is a business asset (not just an income source)
2. The mindset shift law firm owners must make to build real value
3. Why most lawyers underestimate what their firm is worth
4. The three core drivers of law firm valuation
5. Why systems—not personalities—create sellable firms
6. How financial clarity directly impacts exit options
7. When law firms should consider growth by acquisition
8. Why more revenue without systems creates chaos
9. How succession planning protects legacy and value
10. The biggest mistakes law firm owners make when thinking about exits

Tom is the Founder and CEO of The Law Practice Exchange, where he helps lawyers navigate succession planning, exit strategies, and strategic growth through law firm acquisitions. As a practicing attorney and CPA, Tom launched LPE in 2013 to address the challenges attorneys face when transitioning or selling their practices.

Under Tom’s leadership, The Law Practice Exchange has become a trusted marketplace and advisory team for thousands of law firm buyers and sellers, achieving over $300M in total deal volume. He is a frequent speaker on law firm valuation, mergers and acquisitions, and lawyer transition planning, and serves as an advisor to legal and financial industry partners.

GUEST'S LINKS:

Website – https://www.lawpracticeexchange.com

Firm Value Estimator – https://thelawpracticeexchange.com/estimate-form/

LinkedIn – https://www.linkedin.com/company/the-law-practice-exchange/

Facebook - https://www.facebook.com/lawpracticeexchange

Books Mentioned in Episode:

Built to Sell - https://a.co/d/cKlHaNt

Traction - https://a.co/d/8SyUH64

Profit First - https://a.co/d/eMwL0Ne

Good to Great - https://a.co/d/4dyO6fj

E-Myth Revisited - https://a.co/d/5DR6ftE

Atomic Habits - https://a.co/d/5w5FXcc

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website

Most law firms don’t avoid subpoenas because they aren’t important. They avoid them because they’re detailed, time-consuming, and frustrating.

In this episode of Law Firm Money Matters, Chelsea Williams sits down with Becky Sampson, founder of Only Subpoenas, to unpack why 1 in 3 subpoenas get rejected and how that impacts your case timeline, team efficiency, and ultimately your cash flow.

This isn’t just about paperwork.

It’s about momentum, delegation, and using your highest and best time as a law firm owner.

What You’ll Learn:

1. Why subpoenas are underutilized in litigation
2. The real reason attorneys resist issuing them
3. How rejected subpoenas waste paralegal hours
4. Why discovery delays kill case momentum
5. How subpoenas create leverage for settlement
6. The operational math behind delegation
7. Why flat-fee outsourcing reduces risk
8. The guarantee model that changes the game
9. How subpoenas improve case turnover and cash flow
10. Practice areas beyond divorce where this applies

After 21 hearings, 21 subpoenas, and 3.5 years in Hawaii Family Court—facing five attorneys and representing herself for most of it—she won. Not just a win… a fair, equitable outcome for both parties, with her heart still intact. That’s why they call her “Becky Brockovich.” Now she helps attorneys get the information that wins cases—through fast, effective, 100% compliant subpoenas (or you don’t pay), with a specialty in foreign subpoenas—so their clients can reach fair, defensible settlements without the chaos.

BECKY'S LINKS:

Subpoenas Website - www.OnlySubpoenas.com

Becky's Website - www.BeckySampson.com

Facebook - https://www.facebook.com/beckysampson11/

Instagram - https://www.instagram.com/divorcingstrongbeckysampson/

LinkedIn - https://www.linkedin.com/in/beckysampson/

YouTube - https://www.youtube.com/@DivorcingStrong

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website