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Lawyer Forward

Lawyer Forward

Written by: Mike Whelan
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 Welcome to Lawyer Forward, a podcast from Mike Whelan, Jr., author of Lawyer Forward: Finding Your Place in the Future of Law. Each week we explore the big ideas that affect small firms. Using the power of story, Mike breaks down the culture that drives law practice and proposes something better. Listen each week to understand your place in the future of law. Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • Destroying Marketing Delusions with Jake Sanders

    Destroying Marketing Delusions with Jake Sanders
    Jul 18 2025

    Jake Sanders shares five delusions that throw marketers off course.

    You can find his series on marketing delusions here: https://marketingaccountability.substack.com/p/the-marketing-delusion-series

    And if you want your copy of the ebook "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," go to lawyersdontcare.com
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    34 mins
  • Helping Lawyers Change with John Grant

    Helping Lawyers Change with John Grant
    Jul 17 2025

    Should companies that serve lawyers promise what they say they want or what they actually need?

    In this episode, John Grant of Agile Attorney talks about his experience working inside law firms. He details why lawyers often can't hear messages that promise change and what he does to move them toward a happier practice.

    Find John at agileattorney.com

    And if you want your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," go to lawyersdontcare.com
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    30 mins
  • Which Tactics Work? with Nick Rishwain

    Which Tactics Work? with Nick Rishwain
    Jul 16 2025
    We're continuing our series on legaltech marketing for the zero-click era. In this episode, Nick Rishwain from Experts.com details which marketing tactics are working for his team in 2025. We discuss: •The power of short-form video •Aligning content with the business •Tactics for repurposing Visit lawyersdontcare.com to get your copy of the ebook "Lawyers Don't Care About Your Chatbot: The Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click."
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    27 mins
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