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Lead with Storytelling

Lead with Storytelling

Written by: Sochi Azuh
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About this listen

Lead with Storytelling is a captivating podcast hosted by Sochi Azuh, where he delves into the world of storytelling with a diverse array of creative business leaders, writers, and content creators. This podcast is a treasure trove for anyone seeking to master the art, science, and business of crafting and sharing impactful stories.

Each episode features an enriching interview with a spectrum of guests, including business leaders, marketers, accomplished authors, and innovative content creators. Through these insightful conversations, listeners will learn how to harness the power of storytelling to drive success in their personal and professional lives.

Whether you're an aspiring writer, a marketing professional, or simply someone fascinated by the art of narrative, Lead with Storytelling is your go-to resource for discovering the secrets to crafting and delivering stories that captivate and inspire. Tune in and embark on a journey to elevate your storytelling skills and unlock new avenues for personal and professional growth.

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Episodes
  • Lead with Storytelling - The Gatherings: Discussion w/ Shirley Hager + Willow Anderson + Barb Martin
    May 8 2026

    🎙️ What happens when people gather to listen deeply across histories, cultures, and lived experience?


    In this special conversation on Lead with Storytelling, we sit down with Shirley N. Hager, Willow Anderson, and Barb Martin to reflect on The Gatherings — a powerful exploration of relationship-building, truth-telling, healing, and Indigenous-settler dialogue.


    Together, they discuss:

    🌿 The importance of listening across difference

    🌿 Community, memory, and reconciliation

    🌿 What meaningful gathering looks like in practice

    🌿 The emotional labour of storytelling and social change

    🌿 How stories can help reshape the future of relationships in Canada


    This is a reflective and deeply human conversation about what it means to come together with honesty, humility, and care.


    🎧 Watch the full conversation here: [Insert YouTube Link]


    ⏱️ SHOW NOTES

    00:00 – Introduction

    03:12 – What inspired The Gatherings

    10:25 – Building relationships across communities

    18:47 – The role of listening in reconciliation

    28:10 – Storytelling as healing and witness

    39:45 – Indigenous knowledge and community care

    50:20 – What gathering means today

    58:34 – Final reflections


    📘 Book Website: https://www.thegatheringsbook.com/


    🎧 Get the Audiobook:

    https://www.audible.com/pd/The-Gatherings-Audiobook/B0D9WJ2GF7


    📚 Download the Teacher’s Guide:

    https://www.thegatheringsbook.com/teachers-guide


    #LeadWithStorytelling #TheGatherings #Storytelling #Reconciliation #CommunityDialogue #IndigenousVoices #SocialJustice #Podcast

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    1 hr and 10 mins
  • Lead with Storytelling - Author Interview w/ Karina Fabian
    Apr 23 2026

    In this episode of Lead with Storytelling, I sit down with Karina Fabian—a multi-genre writer whose work spans science fiction, fantasy, devotional writing, and comedic storytelling. From dragons and nuns in space to the discipline of writing through doubt, Karina shares how stories become a form of connection, meaning, and even joy.


    We explore how humor sharpens storytelling, how speculative fiction opens up deeper moral questions, and why writing might just be a conversation—across time—with your reader.


    ✨ Episode Highlights

    🐉 How a dragon detective was born from improv comedy

    🎭 The surprising link between stand-up comedy and storytelling craft

    🌌 Writing “nuns in space” and building believable speculative worlds

    ✍🏽 Why writing is really about communication and connection

    📚 Turning writing workshops into practical, accessible books

    💡 Finding meaning in the stories we tell—and the ones we almost don’t share


    🔗 Show Notes & Links

    🌐 Karina Fabian’s Website

    👉 https://karinafabian.com


    📖 The Writer Boost Series

    👉 https://karinafabian.com/writeboost


    📘 Persevere in Your Writing (Book 1 – out March 2)

    Part of the Writer Boost series focused on staying consistent and overcoming doubt.


    🎓 Live Class: Publishing on Amazon (KDP Demo)

    👉 https://www.bigmarker.com/catholic-writers-conferences/ask-an-expert-kdp-with-karina-fabian


    💲 $25 | FREE for Catholic Writers Guild members (check #member-bennies for coupon)


    🖊️ Catholic Writers Guild

    👉 https://catholicwritersguild.com


    #LeadWithStorytelling #KarinaFabian #WritersLife #Storytelling #SciFi #Fantasy #WritingTips #CreativeProcess #CatholicWritersGuild #AuthorInterview

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    56 mins
  • Lead with Storytelling | Open Roads Open Hearts Author Interview w/ Rufina Ajalie
    Feb 21 2026

    In this episode of Lead with Storytelling, I sit down with Rufina Ajalie to talk about her beautiful and expansive book, Open Roads, Open Hearts.


    This conversation explores what it means to travel not just across geography, but across identity, memory, and belonging. Rufina shares the deeper story behind the book — the moments of uncertainty, discovery, and human connection that shaped its pages.


    We talk about:

    • The emotional landscape of movement and migration

    • How travel changes the stories we tell about ourselves

    • The courage it takes to remain open in unfamiliar places

    • Writing as a practice of reflection and return


    Open Roads, Open Hearts is ultimately about curiosity — about meeting the world (and ourselves) with attention and generosity.


    If you’ve ever felt transformed by a place, a journey, or a conversation with a stranger, this episode will resonate.



    📖 About the Book

    Open Roads, Open Hearts is a deeply reflective exploration of travel, connection, and the stories we carry with us. Rufina invites readers to see movement not as escape, but as encounter — with landscapes, cultures, and the inner self.

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    43 mins
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