While most enterprises are still celebrating their AI pilots, a quiet revolution is happening: Organizations that stopped collecting tools and started building capabilities.

In this episode, Tessa Burg and Michael Ditter, Director of AI Strategy and Emerging Technology at Diageo, dismantle the playbook many thought they needed.

Discover why empathy matters more than efficiency in capability building, how your organization’s hardest problem is the most fertile training ground and why it’s ok to completely fail.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Michael Ditter:

Michael Ditter is an AI strategist and innovation leader who operates at the frontier of how organizations think, build and compete. With more than 15 years at the intersection of consumer goods, commercial strategy and emerging technologies, he specializes in translating complex shifts in AI, culture and behavior into scalable systems that deliver measurable business impact.

Michael’s work blends strategy, organizational design and hands-on prototyping. He architected AI and machine-learning initiatives across sales operations, brand engagement, predictive analytics and product innovation, consistently reducing time-to-value and enabling teams to move from idea to working solution at unprecedented speed. He is known for building bridges between C-suite leaders, marketing and commercial teams and technical builders—creating alignment around bold ideas and the operating models required to bring them to life.

In 2025, Michael won 1st place at the SCSP AI+ Expo Hackathon, one of the most competitive AI and national-security innovation challenges in the country. There, he built SentinelAI, a multi-agent crisis-response system that demonstrated how frontier models can augment human judgment in high-stakes environments. The experience reinforced his philosophy that the barrier between imagination and implementation is collapsing—and that responsible, human-centered deployment will define the next era of advantage.

Michael has also been an early mover in spatial computing, AR/VR, computer vision and conversational AI, creating new modalities for brand storytelling and consumer interaction. He focuses on helping organizations build AI-enabled cultures where creativity, speed and thoughtful governance coexist. You can find Michael on X, LinkedIn or at Michael.Ditter@diageo.com.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

What does it really mean to be consumer-obsessed, and how is AI changing the face of the beauty industry?

In this episode, Tessa Burg and Irina Kulikova—VP, Strategic Development & Integration at The Estée Lauder Companies Inc.—explore the intersection of consumer insights, brand experience and emerging technology. The two discuss how store beauty advisors must now compete with AI, the magic of “small data” and Gen Z’s AI shopping revolution.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Irina Kulikova:

Irina Kulikova is the Vice President of Strategic Development and Integration and Chief of Staff to the President of the EUKEM region (Europe, UK & Ireland, and Emerging Markets) at The Estée Lauder Companies. As a member of the regional management team, she shapes the strategic direction of more than 85 markets and over 20 iconic brands.

In her role, Irina leads regional strategy development and execution, market intelligence, consumer insights, strategic pricing, and large-scale transformation initiatives. She also drives key corporate development priorities, including operating model evolution, new market and channel entry, brand integration, and expansion into emerging geographies.

Before joining The Estée Lauder Companies, Irina spent more than a decade at Bain & Company across the UK, Middle East, and Russia, advising leading global players in luxury, beauty, jewelry, fashion, and retail. Her experience at the intersection of strategy, brand building, and transformation has given her a deep understanding of how to unlock growth and resilience in the luxury and beauty industries both in developed and emerging markets.

Irina holds an MBA from INSEAD. She can be reached on LinkedIn.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

The marketing landscape is changing faster than ever—and the marketers who treat their work like product and embrace AI will win.

This week, Leader Generation host Tessa Burg talks with Alan Kipust, Mod Op’s Executive in Residence and a leader in product management, to discuss how AI is fundamentally reshaping what marketing teams can accomplish and how they should think about their work.

You’ll learn which AI applications actually move the needle, the power of a good hackathon and the skills every marketer needs to master. Wherever you are in your career, this episode will change how you approach your work tomorrow.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Alan Kipust:

Alan Kipust is a senior product management executive with a distinguished track record building and scaling digital, logistics, and customer-centric businesses for some of the world’s most recognizable brands. Over a fifteen-year career at Amazon, Uber, Chewy and Ford Motor Company, he has led transformative initiatives across e-commerce, mobility, customer operations, and subscription ecosystems. Most recently, as Senior Director of Product Management for Ford’s Digital Experience organization, Kipust oversaw the company’s subscription commerce and advanced Ford’s global data privacy and commitments. Prior to Ford, he served as Senior Director of Customer Experience at Chewy, driving enterprise-wide customer experience strategy, deploying proprietary CRM systems, and helping maintain the brand’s industry-leading satisfaction rating.

With deep expertise in scaled operations, platform design, and technology-driven transformation, Kipust has shaped the digital and operational backbone behind major global businesses. At Uber, he served as Global Head of Vehicle Product Management, directing the product and fleet strategy for a 60,000-vehicle program that supplied a significant share of global driver availability. Earlier in his career, he spent seven years at Amazon, where he launched Amazon Flex and built Amazon Logistics’ first integrated customer-and-driver support operation. A holder of multiple U.S. patents and an advisor to several high-growth companies, Kipust is known for his product vision, operational rigor, and ability to build high-performing teams in complex, rapidly evolving environments. He can be reached on LinkedIn or at Alan.Kipust@modop.com.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.