In today's episode, we turn our focus to small businesses, technology, and the evolving role of digital tools in helping companies grow and stay competitive. We'll be talking about how technology can balance automation with human connection, and how agencies and organizations can better serve small businesses in a rapidly changing digital landscape.

About the Guest

Rachel is Vice President of Brand & Product Marketing at vcita, where she helps companies serving small businesses turn technology into practical, human-centered tools that owners actually use and trust.

Her journey began in college, when she founded her first business helping local companies build their web presence and transition from offline to online marketing. Since then, she has worked across the tech industry, leading marketing and sales enablement initiatives designed to help small businesses grow and thrive in a digital-first world.

At vcita, Rachel partners closely with enterprise organizations to define go-to-market strategies, train teams, and launch branded solutions built on the vcita platform. A self-described tech enthusiast, she is passionate about simplifying digital tools to create real opportunities and smoother everyday business operations.

vcita is an SMB technology company dedicated to helping small and medium-sized businesses manage and grow their operations. Its AI-driven platform supports scheduling, billing, messaging, and marketing—balancing automation with human interaction. Through inTandem by vcita, enterprise partners can deliver white-label AI solutions that unlock new revenue, reduce churn, and deliver measurable value at scale.

Guest social media

• Website: https://www.vcita.com
• inTandem: https://intandem.vcita.com
• Facebook: https://www.facebook.com/vcitainc

• Instagram: https://www.instagram.com/vcita
• LinkedIn: https://www.linkedin.com/company/vcita
• YouTube: https://www.youtube.com/@vcitaofficial

Host social media

• Website: www.siinda.org
• LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

• Facebook: https://www.facebook.com/followsiinda/

As we move into 2026, the way people search and interact with brands is rapidly changing. AI is shifting discovery from traditional search toward personalized, context-aware experiences, and even the interfaces we use are evolving into agent-driven tools that act on our behalf.

In this interview we explore what these changes mean for businesses and how they can prepare for a year where search, ranking, and customer experience will look very different than they do today with one of the worlds experts in search and data.

About the Guest

Christian J. Ward is Executive Vice President and Chief Data Officer at Yext. He specializes in knowledge graphs and data asset optimization, helping clients identify, value, and structure their knowledge to maximize its impact in AI and search.

Christian is the co-author of the Amazon top release Data Leverage and has built hundreds of data partnerships worldwide, working with both startups and major global data companies.

He previously served as Chief Data Officer at Arizent and Data Axle, and as Global Head of Content Innovation at Thomson Reuters. His insights have appeared in the Wall Street Journal, Forbes, Fortune, and Search Engine Journal. He frequently speaks on data strategy, partnerships, and the influence of AI.

Yext helps organizations build digital experiences across any channel on its open, composable platform. The Yext Digital Experience Platform organizes content to deliver AI-driven experiences for customers, employees, and partners.

For more than 15 years, thousands of companies have trusted Yext to create seamless experiences across search engines, websites, mobile apps, and hundreds of digital touchpoints.

Guest social media

- Website: https://mobile.twitter.com/yext

https://www.yext.com/index.html

- LinkedIn: https://www.linkedin.com/in/wardchristianj/

- https://www.linkedin.com/company/yext/

- Instagram: https://www.instagram.com/yextinc/

- Facebook: https://m.facebook.com/YextDE/

Host social media

- Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

- Facebook: https://www.facebook.com/followsiinda/

AI is rapidly transforming how small and medium-sized businesses show up online, raising new expectations for accessibility, compliance, and inclusive digital experiences. As regulations tighten—especially across the EU—AI is becoming essential in helping businesses ensure their websites are usable for all customers.

In this episode our conversation explores how AI is reshaping digital discovery, accessibility standards, and the role of web providers in supporting SMBs as they build fully compliant and inclusive online presences.

About the Guest

Shawn Davis is a content marketing professional at Duda, where he shapes the brand's voice and produces clear, strategic, story-driven content for web professionals.

He focuses on creating resources that help agencies and digital marketers build better websites, strengthen their client offerings, and grow their businesses on the Duda platform.

Through his work, Shawn supports professionals in delivering high-quality digital experiences with confidence and efficiency.

Duda is a leading white-label web building platform designed for digital agencies, SaaS platforms, and web professionals serving SMBs. With its end-to-end AI Stack, advanced API-driven automation, and flexible customization options, Duda enables users to build pixel-perfect, feature-rich websites at scale.

As the top platform for Core Web Vitals—key for SEO and AI discoverability—Duda helps teams deliver exceptional performance under their own brand.

Trusted globally by organizations such as Thryv, QDQ, Italiaonline, Solocal, BeeDigital, Fonecta, and Paginas Amarillas, Duda offers a comprehensive solution for creating outstanding digital presences.

Guest social media

- Website: www.duda.co

- Facebook: www.facebook.com/duda

- Instagram: @dudaplatform

- LinkedIn: www.linkedin.com/company/duda

- Twitter/X: @dudaplatform

- YouTube: www.youTube.com/@dudamobile

Host social media

- Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

- Facebook: https://www.facebook.com/followsiinda/