In this Leadership Lounge episode, host Cindy Hook sits down with Troy Hooper, CEO of Hot Palate America (parent company of Pepper Lunch in the U.S.). Troy shares the uncommon arc of his career, moving from back-of-house culinary roles at Michelin-level restaurants into front-of-house leadership, a formative chapter at Procter & Gamble leading large teams, and ultimately into hospitality turnarounds, concept building, and brand scaling.

The conversation explores what it really takes to lead teams through change, select markets, and operationalize a brand so it can grow. Troy explains how he approaches executive focus in high-growth phases, why he still obsesses over blocking and tackling in operations, and how he thinks about the balance between concept integrity and local adaptation. He also opens up about the hardest career pivots he has made, what “tough love” mentorship did for his leadership maturity, and the habits that keep him effective while on the road.

What you’ll learn

• How culinary depth and front-of-house experience combine into a practical leadership style for scaling hospitality brands
• The role of systems thinking and team development in turnarounds and new market launches
• A practical view of franchising readiness, site search, and how to compare comps when entering a new market
• Why mentorship and a strong network are force multipliers for career growth
• How to evolve your leadership style as responsibilities and team size expand

Timestamps

• 00:00 Welcome and guest intro
• 02:00 Troy’s path from kitchen to leadership and early lessons shaping his management style
• 08:00 The Procter & Gamble chapter and running large teams with discipline
• 14:00 Turnaround management, consulting, and moving into brand leadership
• 20:00 Pepper Lunch in the U.S. and what it takes to operationalize growth
• 28:00 Franchising considerations, market selection, and location strategy
• 36:00 Mentorship, tough feedback, and the network effect on career acceleration
• 42:00 Final advice for emerging leaders in hospitality

Key takeaways

• Leadership is learned in the trenches and refined through honest feedback
• Consistency in operations is the foundation that makes creative concepts scalable
• The best mentors do not just cheerlead, they challenge your assumptions
• Growth requires both a repeatable playbook and the humility to localize execution

Guest

• Troy Hooper — CEO, Hot Palate America (Pepper Lunch)

Host

• Cindy Hook — Leadership Lounge

Overview

In this Leadership Lounge conversation, Cindy Hook sits down with Jeff Brainard (JJB Leadership Solutions) to unpack a 30-year journey from PR to resort operations, multi-property leadership, and ultimately the leap from a VP role to entrepreneurship. Jeff shares what it really takes to lead: being “brave for a minute,” building teams that outgrow you, hiring for hunger over résumé, and protecting life balance so you can show up at 100%. You’ll hear practical frameworks, candid stories, and the mindset shift from managing to leading, where people choose to follow.

What You’ll Learn

• Why work–life balance isn’t optional and how it fuels better leadership.
• The difference between managers and leaders (hint: one-word followers).
• How to be “brave for a minute” and make decisions with incomplete information.
• The hiring litmus test: hungry vs. experienced (and why hunger wins 10/10 times).
• How to define success by the growth of your people, not just your P&L.
• A practical mantra: make “better mistakes tomorrow.”

Highlights & Timestamps

• 00:00 – Welcome & origin story: From PR to hospitality leadership.
• 04:30 – Stretch roles that accelerate growth: Running Sales and Revenue at once.
• 09:10 – The big leap: Leaving a VP seat to build a consulting practice.
• 13:45 – Balance as a performance tool: Why 100% at home enables 100% at work.
• 18:20 – Decision-making under uncertainty: Being “brave for a minute.”
• 22:10 – Hiring without regret: Spotting character, drive, and true pride points.
• 26:40 – Redefining success: Track records of people you’ve developed.
• 30:45 – One book that changed his thinking: The 21 Irrefutable Laws of Leadership (John C. Maxwell).
• 33:10 – Closing: Permission to fail and to learn faster.

Memorable Lines

• “To be a hero doesn’t mean others aren’t it’s just being brave for a minute or two longer.”
• “I’ll hire hungry ten times out of ten over experienced.”
• “Make better mistakes tomorrow.”
• “Leadership vs. management? One word: followers.”

Resources Mentioned

• Book: The 21 Irrefutable Laws of Leadership by John C. Maxwell.

About the Guest

Jeff Brainard is the founder of JJB Leadership Solutions and a veteran hospitality leader with deep experience in sales, revenue, operations, and multi-property management. He helps teams elevate performance through practical leadership, hiring for character and drive, and culture-first execution.

Connect & Continue the Conversation

If this episode resonated, share it with a leader who could use a nudge to be “brave for a minute.” Subscribe for more candid, tactical leadership conversations from the field.

Hospitality veteran Hans Schatz joins Cindy Hook for a candid masterclass on people-first leadership,how to build trust fast, earn followership, and create teams that deliver without drama. Hans breaks down why mentorship (not just management) accelerates careers, the “three-calls” networking rule for solving real problems, and how a disciplined 1% daily edge compounds into standout performance. He shares practical tactics for running service-driven operations, owning outcomes, removing excuses, and treating culture as a living organism, not a static org chart. They also unpack AI’s role in hospitality, where tech should streamline workflows, but never replace human judgment or guest empathy.

You’ll learn:

• How to find (and be) the right mentor, and why it changes everything
• The playbook for being a great follower so you can become a better leader
• The 1% rule for sustainable growth and career momentum
• A simple framework to turn networks into solutions within three calls
• Where AI helps, and where human discernment must lead

Perfect for: emerging leaders, multi-unit operators, and executives scaling people-dependent organizations who want practical, no-fluff guidance they can apply on Monday morning.