In a world hooked on automation and volume, it’s easy to forget that the most impactful marketing is often the most human. In this episode, I sit down with Oksana Koriakova, an expert in physical and relationship-based marketing, to explore the power of intentional, high-touch campaigns. From physical mail to unexpected gifts, Oksana shares how she’s helped brands cut through digital noise with personalized outreach that creates real conversations. We also dig into why being memorable beats being everywhere, and how marketers can build trust that lasts. If you’re tired of cold tactics and looking to create real impact, this episode will shift how you think about connection and conversion.

Key Takeaways:
1. How to Deliver Joy by Mail: Oksana shares how her background in gifting became the foundation for her unique approach to standout marketing.
2. Why Physical Still Wins in a Digital World: We unpack why direct mail and tangible experiences are more effective than ever in an age of inbox fatigue.
3. The Art of Personalization and One-on-One Marketing: Discover how to craft hyper-personal campaigns that are thoughtful, relevant, and unforgettable.
4. Building Campaigns That Start Conversations: Oksana breaks down her creative process for designing outreach that drives engagement and real relationships.
5. Relationship Marketing Is Gardening, Not Hunting: Learn why consistency, care, and patience are the keys to long-term business growth through genuine connection.

Tune in to this refreshingly human conversation with Oksana Koriakova on the Lean Marketing Podcast.

Listen now on your favorite platform and discover how to make your marketing feel more personal and powerful.

Connect with Oksana Koriakova:

Website: https://impero.com.au/

LinkedIn: https://www.linkedin.com/in/oksanakoriakova/

Instagram:https://www.instagram.com/imperobyoksana/?hl=en

Books: https://www.amazon.com/Direct-Mail-Marketing-Ideas-Employees-ebook/dp/B09LGXVJKF?ref_=ast_author_mpb

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Work With Us: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if the scariest moment of your life led to your true purpose?

In this episode, I chat with bestselling author John Strelecky — whose dream of becoming a pilot was cut short by a health crisis, leading him down a path of backpacking, deep introspection, and ultimately writing one of the most impactful books on life purpose: The Cafe on the Edge of the World. We dive into how major setbacks can trigger creative breakthroughs, why following your intuition matters more than a perfect plan, and how living with intention changes the way you lead, market, and create. This isn’t your typical business conversation — but if you’ve ever felt stuck, off-purpose, or unsure about your next chapter, what John shares will stay with you.

Key Takeaways:

1. From Pilot to Purpose: John’s Life-Altering Pivot: John shares how a medical diagnosis derailed his dream — and became the starting point for something far bigger.
2. Tapping Into Flow and Creative Intuition: We talk about accessing creative flow, listening to your instincts, and why the best ideas don’t come from overthinking.
3. The Big Five for Life and the “Museum of You”: John explains his core life framework — and how it can guide not just personal choices, but business and marketing decisions too.
4. Fear, Failure, and Putting Yourself Out There: We dive into the inner obstacles that stop people from taking bold steps — and how to reframe them with purpose in mind
5. Marketing That Spreads: Books, Ideas, and Word of Mouth: John gets tactical on how he markets his books, builds global reach, and keeps things aligned with service, not ego.

Ready to rethink what success really looks like? Tune in now on the Lean Marketing Podcast.

Connect with John Strelecky:

Website: https://www.johnstrelecky.com/

LinkedIn: https://www.linkedin.com/in/johnstrelecky/

Instagram: https://www.instagram.com/johnstrelecky
Youtube: https://www.youtube.com/channel/UCAmJBp6eHE7ONFNYEHxCRWQ

Books: https://www.johnstrelecky.com/books/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Work With Us: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Can your company grow bigger and stay true to what matters most?

In this episode, I sit down with Robert Glazer — serial entrepreneur, bestselling author, and a true expert in values-driven leadership. We dive into the uncomfortable question: can you scale a business without diluting your culture or losing your way? Robert shares hard-earned wisdom on defining your personal and organizational core values, how to hire and lead with alignment, and why getting this right isn’t fluffy — it’s foundational. He also opens up about his new book The Compass Within, revealing how values aren’t just good for business — they’re key to living a life that feels right. Whether you're hiring, scaling, or leading, this episode will challenge you to think bigger by getting clearer on what actually matters.

Key Takeaways:

• Leading with Core Values from the Start: Robert shares how being values-led helped him build Acceleration Partners into a global performance marketing agency — without selling out.
• Scaling Without Losing Your Culture: We discuss the growing pains of expansion, and how to protect what makes your company great while still growing fast.
• Aligning Personal Growth with Professional Success: Robert explains why leaders need to understand their own core values — and how The Compass Within helps them do just that.
• Hiring, Retention, and Culture Fit: Get Robert’s framework for attracting and keeping top talent who don’t just perform, but align with your mission.
• Using AI Without Losing the Human Touch: We explore how leaders can leverage AI for productivity — while doubling down on the uniquely human parts of leadership.

Tune in to this values-first conversation — only on the Lean Marketing Podcast.

Shareable Quotes:

• "You can’t scale what you can’t define — and that includes your core values." — Robert Glazer
• "Culture isn’t what’s written on the wall. It’s what happens when no one’s watching." — Robert Glazer
• "I’ve always believed that how you grow matters just as much as how big you grow." — Robert Glazer
• "Scaling a business without breaking your culture is one of the hardest things to do — and the most worth doing." — Allan Dib
• "AI will never replace real leadership. But it will expose the leaders who relied on busywork." — Allan Dib

Connect with Robert Glazer:

Website: https://robertglazer.com/

LinkedIn: https://www.linkedin.com/in/glazer

Instagram: https://www.instagram.com/robertglazer_/
Facebook: https://www.facebook.com/RobertSGlazer

Free Resource: robertglazer.com/six
Books: https://geni.us/values

Free Course with Book Purchase: https://robertglazer.com/compass-allan/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Work With Us: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn