Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?

Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.

Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?

The answer is... most folks just don't know any better. Or, perhaps it seems boring to repeat your message over and over and over and over.

But the truth is, your fortune is in the follow up!

This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore's #1 retail men's clothing store, Gage Menswear, along with his late father.

Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!

Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.

Why does repeating your message work? 

It's simple... people are inundated with messages every day. Last statistic I heard was each of us sees over 3,700 distinct messages a day! That means you need to repeat yourself over and over if you're going to break through the clutter, actually get their attention, get them to read or listen AND get them to respond.

Your assignment is to now look at all areas of your marketing and advertising in your business, and see where you need to add some follow up.

Some quick places to look at:

Your Ezines - Are you publishing your ezine enough? Once a month just doesn't cut it anymore. You should be reaching out and "touching" your prospects and customers at least once a week, if not more. (If you're running out of ideas or you're not sure how to do this without bugging folks, my ezine system takes care of that for you!)

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You might be thinking, "No way, I can't write a book." 

You are wrong.

If you can write an article, you can write books, e-Books, and special reports using the same system. 

Think about it. Each chapter in a non-fiction e-Book is equivalent to a long article. The skills you developed writing articles are the same as the skills you need to write an e-Book.

BUT, WHY SHOULD YOU WRITE AN e-Book?

It's simple. Information products are the easiest products to sell online. You write it once, and your work is done. Your e-Book can be delivered to your customer automatically. All you have to do is cash the checks.

OK, maybe it isn't quite that easy. e-Books are fast to complete and fast to get to market. There is no inventory to stock. No shipping costs. Start-up costs are low. The delivery process can be automated. 

e-Books can also be made into audio products and sold as downloads on e-Bay, iTunes and soon on Amazon.com. You can get your e-Book recorded very affordably by a professional at HearYourBook.com.

HERE'S THE CATCH.

Aside from actually writing your e-Book, there is one aspect that will take some work and some skill: Marketing.

You will need a plan for selling your e-Book. If your potential readers do not know it exists, they can't buy it. This means that your probably need an effective sales page and some good marketing ideas. Everything you need to know is available for free online. All you have to do is search. 

If you have to hire someone to put up your sales page and set up your sales process, it is worth the small investment…and just about the only monetary investment you will have to make. 

BACK TO WRITING: YOUR TABLE OF CONTENTS COMES FIRST.

Write your Table of Contents first, and use it as an outline for your book. Treat each chapter as an article and follow the same steps that your would take to complete an article. 

There is one difference. Instead of striving to get your point across in a concise manner as you would when writing an article, expand on each topic. Take your time and explore each point completely. 

When writing an article, especially for publication on the Internet, you need to use short sentences and short paragraphs. Sentences and paragraphs can be longer in an e-Book.

Spend a lot of time with the Table of Contents. Make your chapter titles interesting and follow a logical progression.

IF YOU CAN'T COMPLETE, DELETE!

As you write your e-Book, you will get some new ideas and some of your original ideas won't seem right. Good! You are in charge. Just use your delete key and eliminate the chapters you no longer want to write and substitute the new chapter titles.

There's no stress here. Just pick and choose what you will write about and skip the parts you are stuck on. You may find it easier to write about those topics when you come back to them later.

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Continue  or search for more written content on this topic, visit : https://learnforfree.biz/

Learn For Free podcast series produced , managed and distributed by https://allsuper.info/ 

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Transform your old articles and eBooks into brand new audio content , and use it to create podcasts or videos for your YouTube or TV channel.  

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Anyone can write an article and use it to promote their website. The distribution of articles through free article directories is one of the best ways to promote your website. Even if you have never written one, there is at least one type of article that almost anyone can write.

A Top-Ten Or List-Article.

Choose with a topic that is relevant to your website and find a good keyword for it. This is the phrase that people will use when they use a search engine to find your article. If you aren't sure how to do keyword research, just ask yourself what words you would use to search for an article on this topic.

Think of an aspect of your topic that can be made into a list. You're going to write an article that has the "Top Ten Ways" to do something, or "Six Simple Techniques For" something, or "Five Questions To Ask" Whoever. Other possibilities include "Six Great Ideas For...," "Top Ten Tips for...," "Ten Secrets About...," "Three Steps To...," and so on.

Now just follow the simple outline below. Suppose the article is on ways that you can get free traffic for a website, and the key word is "free website traffic."

1. Write a title for the article, using the keyword it, so searchers can find your article more easily: "Six Ways To Get Free Website Traffic."

2. Write a description of one or two sentences, telling the reader what they will get from reading your article: "How many ways do you use to get free traffic for your website? You'll learn six of the best here."

3. "Sell" the article in the first paragraph, using the keyword again: "Free website traffic is a few clicks away if you know where to look..."

4. Create a numbered list, and explain each entry with a couple sentences: "1. Write articles. This is perhaps the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites..."

5. End the article with a short paragraph, using the keywords one more time: "You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website..." This summary paragraph isn't always necessary.

6. Create a short "About The Author" or author's resource box. Have just one link to your website in it. Talk less about yourself than about why the reader should visit your site. Entice and tease: "For more ways to get free website traffic, visit..." This is possibly the most important part of how to write an article for website promotion. For an example of a resource box that has worked, see below.

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Continue  or search for more written content on this topic, visit : https://learnforfree.biz/

Learn For Free podcast series produced , managed and distributed by https://allsuper.info/ 

All Rights Reserved

Transform your old articles and eBooks into brand new audio content , and use it to create podcasts or videos for your YouTube or TV channel.  

Visit https://allsuper.info/ And Ask our live support for details.