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Legacy Fundraising Chat

Legacy Fundraising Chat

Written by: Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist
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Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to. Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist Economics Marketing Marketing & Sales
Episodes
  • Ep105: How to get inside the mind of a legacy donor

    Ep105: How to get inside the mind of a legacy donor
    Jun 10 2026

    The moment someone considers a charitable gift in their Will, something deeper is happening. In this one, I explore the hidden psychology behind legacy giving.


    Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

    Need some more help with this topic? Visit my website for details about my Legacy Lens Service

    Sign up for your monthly dose of tips and inspiration with my newsletter here.
    P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser
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    13 mins
  • Ep104: Tough questions Trustee's ask and how to answer them

    Ep104: Tough questions Trustee's ask and how to answer them
    May 27 2026

    Trustees pushing back on legacies? This episode helps you answer the big questions with confidence, clarity and evidence

    Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

    Need some more help with this topic? Visit my website for details about my Legacy Lens Service

    Sign up for your monthly dose of tips and inspiration with my newsletter here.


    P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser
    Show More Show Less
    12 mins
  • Ep103: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 2

    Ep103: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 2
    May 13 2026

    Are your legacy processes strong enough to withstand a contested Will?

    Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

    Need some more help with this topic? Visit my website for details about my Legacy Lens Service

    Sign up for your monthly dose of tips and inspiration with my newsletter here.
    P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it if you could either subscribe, share with one other person or leave a review as to why others should listen at Podchaser
    Show More Show Less
    34 mins
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