Every minute an attorney spends marketing, they are not billing. It's the attorney's responsibility to be the rainmaker, not the marketer. Phil Blende from Law Firm Management Academy is here to discuss how attorneys can leverage their time through their marketing teams.

You've invested in a marketing person or team. Now it's time to trust them to do their job. It takes a marketing specialist to know which platforms will work best for your firm and present your message to get the most impact and maximize your presence.

A good marketing person will get down to defining your ideal client avatar within your first strategy meeting. Start from a position of clarity. Get clear on your ideal client avatar, which services you're offering, and your target demographics. Until you know who you're marketing to and why you're marketing to them, it's going to be a crapshoot.

Invest in your marketing by hiring smart people and then letting them do their job. Let them tell you what you need to do.

It's up to the marketer to gain trust with the attorney by setting clear expectations, giving status reports, and knowing the numbers and analytics related to every dollar spent on marketing.

If it can't be measured, it can't be improved. Learn which numbers matter most to your business. It's part of the marketing person's job to educate the owners on what these numbers are, what they mean, and how to improve them.

What You Will Learn in this Episode

• How attorneys can best leverage their marketing team
• Why do attorneys struggle with controlling the marketing
• Where to start your marketing conversation
• How to earn the trust of the attorney
• Why you NEVER hire your clients to do your marketing

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

Measure What Matters by John Doerr

Email Phil: Phil@lawfirmmanagementacademy.com

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

What is the difference between a marketing funnel and a sales funnel? I'll break it down for you in ways that are easy to understand and save you the confusion that results when you "google" it.

Your marketing and sales funnels are two completely different funnels. They serve people at various points in the customer journey. Therefore, you need a different strategy for each funnel.

Let's start with the difference between marketing and sales in your practice. The marketing funnel is typically the entire journey that someone goes through from when they first become aware of your law practice to when they become a customer.

Marketing is doing anything and everything you do to make the phone ring or get people into your workshops.

Once that phone rings, once they are in front of you, marketing has done its job.

The purpose of the sales funnel is to make the offer and get your potential client to commit.

What You Will Learn in This Episode

• What is a funnel
• Where your marketing funnel ends and sales funnel begins
• What type of content to share with people in your marketing funnel
• What to include in your sales funnel

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Have you ever felt ripped off by a marketing agency? I'm sharing a story from my own experience where I recently felt ripped off by a marketing agency. I'll also share some tips to help you avoid the same experience.

I've been interested in voice search for local services and haven't had the time to research. I saw an offer that said I could show up as number one in local voice-activated search on Siri, Google Home, and Android for digital legal marketing services. This looked like an excellent opportunity to test voice-activated search for local services.

I searched and found that there was no competition showing up in my local market. The nearest competitor was about 45 miles away. This looked like an ideal opportunity to check out this local search.

I did everything the marketing agency asked about keyword search and getting optimized for the keywords I wanted to show up for in the area. I even offered to figure out a way to partner with this agency if the experiment worked out well.

I was told it would take 30-40 days to show up in local search. After 60 days, I still wasn't showing up.

When I started questioning the agency about why I wasn't showing up, they tried to upsell another service to me. They said that what I thought should be simple because I had NO competition would require more money and deploying an additional strategy. They did not mention any additional strategy on the initial sales call.

What I Learned from this Experience

• Get deeply curious about how the process works and what to expect
• Push the sales rep to get crystal clear on terminology and precisely what is being offered
• Ask if there could potentially be additional costs

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/