In this episode of Legally Consumed, our hosts sit down with Miranda Bliss to talk all things loyalty, the art and science of keeping customers coming back. She takes us inside the real work of retention, from redesigning programs to building Adore Beauty’s program in lockdown, to her current role at Miele. The aim is simple to say and hard to do at scale: right message, right place, right time.

The conversation takes listeners behind the points and perks to explore how loyalty programs are evolving in an age of algorithms. She shares why SMS can be useful while WhatsApp still feels too personal in Australia, and what happens when personalisation crosses the line from relevant to intrusive. The discussion also looks ahead to the next wave of loyalty, from AI-powered automation to TikTok Shop, and how privacy and data obligations are becoming central to every strategy.

If you are curious about what makes customers click, stick and stay, tune in to Legally Consumed to hear Miranda’s insights on building loyalty that lasts. This episode is one you will want to add to your playlist.

LinkedIn: https://www.linkedin.com/company/cie-legal/
Email: info@cielegal.com.au

For the third episode of our second season of Legally Consumed, our hosts sat down with Liam Creedon, CFO atMansfields, one of Australia’s leading contract food manufacturers. For more than 50 years, Mansfields has worked behind the scenes to help brands and supermarkets bring dry food products from concept to shelf.

Liam shares his journey from corporate restructuring into food manufacturing and reflects on what it takes to turn anidea into a finished product. From supermarket private labels to household-name brands, he gives a taste of the collaboration and problem-solving that go into making products Australians know and trust.

The conversation also serves up insights into some of the biggest issues shaping food manufacturing today, includingpackaging sustainability, food safety and the growing demand for transparency. Liam touches on how these pressures are changing the way manufacturers operateand why adaptability has become the secret ingredient for staying competitive.

If you are curious about the recipe for keeping food manufacturing moving, or want a behind-the-scenes look at a family-owned business that helps keep supermarket shelves well stocked, then this episode is for you.

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/
Email: info@cielegal.com.au

In this episode, our hosts got into gear with Dave Noonan, Retail Communications and Social Media Manager at Ford Australia. Dave shares his journey from growing up in Ireland and failing his first driving test to steering brand storytelling for one of Australia’s most recognisable automotive companies. With a background in advertising and a deep love of sport and community, Dave now plays a key role in how Ford connects with its customers across channels and partnerships.

This episode explores what it means to bring a brand to life in a complex and fast-moving media landscape. Dave reflects on the shift from appearing in every lane to telling the right storyin the right place, whether in long form or through partnerships. He also shares how consistent brand identity and values alignment create lasting traction with Australian audiences.

For marketers, in-house lawyers and brand builders alike, Dave also unpacks how legal and creative teams can partner to deliver campaigns that are both roadworthy and effective. If you are curious about what it takes to build trust, pride and personality into a century old brand, then this episode is for you.

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below.

LinkedIn: https://www.linkedin.com/company/cie-legal/

Email: info@cielegal.com.au