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In this episode, Bethany Corbin and Virginia Franco discuss:

• Why it is important to be humble and ask for help
• Why you should follow quality standards from the beginning
• How to inspire people to push back against stigma
• How to manage the push and pull between regulation and innovation

Key Takeaways:

• You must allow yourself to ask for help. It’s important to be humble and to trust people. Treat each member as a part of the body of the product, it’ll be hard to live if one part doesn’t trust the other. You can’t know everything about the industry, you need to surround yourself with experts that you can trust.
• If your company is not following proper quality standards, from the beginning, implementing them later becomes impossible. Launching your product as a wellness tool will prevent it from becoming a real diagnostic or medical device.
• It has to be a part of every FemTech company to be creating initiatives that will inspire people to push back against taboos and stigma. Companies will need to collaborate with their target user base in order for their technology to grow and evolve.
• There is a bit of a push and pull between innovation and regulation. Regulation is very important as it ensures that customers will not be harmed, but at the same time, when regulation becomes unnecessarily excessive, it could impede the progress of innovation.

“Believe in your product and believe in the partners you bring. They will be the brain, heart, and legs of your product. It is difficult to live if you cannot trust some parts of your body, you will struggle more.” - Virginia Franco

Learn More:

LinkedIn: https://www.linkedin.com/in/virg%C3%ADnia-franco-14848216a/

Yoni Solutions Website: https://www.yonisolutions.com/

Yoni Solutions LinkedIn: https://www.linkedin.com/company/yoni-solutions/

Connect with Bethany Corbin:

Website: https://nixongwiltlaw.com/

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech

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In this episode, Bethany Corbin and Sylvia Kang discuss:

• Why launching a startup is more difficult than you expect
• Why a product has to have a market fit
• How to create a brand message that resonates with consumers
• How organizational structure helps companies scale and grow

Key Takeaways:

• Launching a startup will always be harder than you think, so be prepared to plan and go through a process of trial and error. Be prepared to respond quickly, be nimble, and continue to test again and again.
• If the customer doesn’t need the product, then it’ll be a losing battle no matter what marketing you’re doing. Eventually, you’re going to be unprofitable.
• Design your marketing in a way that shows that your product could help solve their problem. Make their journey easier and experience better, and help your users achieve their goals.
• Invest in your team and make sure that your managers know how to build a team, and how to grow and expand. There must be an organizational structure in order for the company to not be a mess, each one must be assigned to a job that they hold expertise in instead of just playing it by ear.

“If you see things that don't work or only partially work, then try to expand on the part that's working…you have to respond quickly, be nimble, and continue to test and test and test again.” - Mira CEO Sylvia Kang

Learn More:

LinkedIn: https://www.linkedin.com/in/sylviakang/

Mira LinkedIn: https://www.linkedin.com/company/miracare/

Sylvia and Mira in Forbes: https://www.forbes.com/sites/cherylrobinson/2021/01/10/why-sylvia-kang-created-an-at-home-womens-health-monitoring-platform-that-predicts-ovulation/?sh=744b69e35a65

Mira;s Website: https://usd.miracare.com/products/fertility-max-starter-kit?variant=41992270741690

Connect with Bethany Corbin:

Website: https://nixongwiltlaw.com/

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech

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In this episode, Bethany Corbin and Dallas Barnes discuss:

• Why birth control shouldn’t be a one-size-fits-all solution
• What misconceptions people have about birth control
• Why it is important to get feedback from your users
• How to manage the uphill battle of pitching in FemTech

Key Takeaways:

• Birth control is an individualized journey and not a one-size-fits-all solution. The solution for each person has to be personalized. Not every pill is the same and not every person is the same, there is always a difference in interaction.
• Birth control products aren’t only for pregnancy prevention but also to address hormonal related symptoms, things that have a relationship with one’s cycle. At the end of the day, the goal really is to increase somebody’s quality of life.
• In the FemTech industry, it’s important to sit down and talk to the people who are actually going to use your product as it will help shape and adjust the solution that you’re going to be providing.
• Discomfort is a huge part of the entrepreneurial journey and every day you’ll meet a new challenge that will push you beyond your comfort zone. If you want to grow, you’ll have to get comfortable with being uncomfortable.

“A lot of the problem stems from this one size fits all approach. We're just not asking the right questions upfront. We're not having these conversations that really celebrate someone's uniqueness and using that uniqueness as leverage and to our advantage in this decision-making process.” - Dallas Barnes

Connect with Dallas Barnes:

LinkedIn: https://www.linkedin.com/in/dallasjbarnes/

Reya Health Website: https://www.reyahealth.ca/

Reya Health LinkedIn: https://www.linkedin.com/company/reya-health/

Connect with Bethany Corbin:

Website: https://nixongwiltlaw.com/

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech