Kristin Harris Luis is the co-founder and winemaker of Cote of Paint, which she built alongside her husband, Nick Luis. Together, they are redefining how modern audiences connect with wine by blending gaming culture, digital communities, and creative storytelling. Moving beyond traditional wine marketing, their approach focuses on authenticity, subcultures, and community-driven experiences, positioning Cote of Paint as a forward-looking brand in the evolving wine industry.

Here's a glimpse of what you'll learn:

• Kristin shares her unconventional path into wine and the story behind Cote of Paint

• Why traditional wine marketing no longer connects with today's consumers

• What building a successful wine brand in 2026 really requires

• How niche positioning and digital strategy unlock new wine audiences

• Why experience-driven brands outperform product-focused ones

• The biggest mistake in direct-to-consumer wine sales

• How tasting rooms are being reinvented for modern consumers

• What the future of wine looks like through subcultures and brand diversity

In this episode with Kristin Harris Luis

In this episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Kristin Harris Luis, co-founder of Cote of Paint, to explore how gaming culture, storytelling, and community-driven branding are reshaping the wine industry. Kristin breaks down why traditional wine marketing and legacy messaging no longer work, and what modern wine brands must do to connect with today's audiences.

From niche positioning and DTC wine strategy to reinventing tasting rooms and building experience-first brands, this conversation dives into the future of wine branding in 2026. A must-listen for anyone interested in wine marketing, brand storytelling, and the evolution of the wine industry.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Jared Siebert, Owner and Developer of Vintools, a company revolutionizing winery eCommerce through smart integrations and streamlined marketing solutions. Jared combines deep web development expertise with a passion for solving real-world challenges in the wine industry.

Here's a glimpse of what you'll learn:

• Learn about Vintools' offerings and their expertise with Commerce7 and WineDirect

• Explore the journey from customizable website templates to API-driven email marketing solutions

• Explore practical tips for integrating tools into winery campaigns

• Discover how Vintools' referral engine boosts customer referrals and amplifies word-of-mouth sales

• Understand the role of client feedback in driving new integrations

• Get a peek into how AI tools are shaping code development

In this episode with Jared Siebert

Join us for a deep dive into the intersection of wine, tech, and marketing. In today's episode of Legends Behind the Craft, Drew Thomas Hendricks chats with Jared Siebert, the founder of Vintools, about how modern APIs, integrations, and thoughtful design are helping wineries grow their online presence with less friction.

Whether you're a tech-savvy winery or just starting your digital journey, this episode uncorks the tools and strategies that are reshaping how wine brands connect with customers.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere.

Here's a glimpse of what you'll learn:

• Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine

• Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers

• Dive into their strategic decision to go non-vintage

• Discover their inclusive marketing strategy, aimed at reaching wine enthusiasts across demographics and settings

• Gain practical advice on navigating the competitive world of wine shelf placement

• Learn about their collaboration with winemaker Gerardo Espinosa, blending traditional craftsmanship with modern innovation in every can

In this episode with Cory Assink and Zeke Blattler

Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry?

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you're a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.