In this episode of Ignite Your Events, hosts Laura Bickle and Debbie van der Beek welcome Natalie Lowe, founder of The Sustainable Events Forum and a 25-year industry veteran.

Natalie shares why the traditional “do everything, do it perfectly” mindset has stalled progress—and how a more practical, step-by-step approach can help planners actually get started.

This powerful shift in thinking: from chasing lofty sustainability goals to “raising the floor”—making meaningful, achievable improvements across more events.

We also dive into a newer, critical layer of the conversation: adaptation. As climate impacts become a real-time consideration, Natalie challenges planners to rethink risk, safety and preparedness in the face of extreme weather and evolving conditions.

Smart, honest, and refreshingly doable, this episode offers a grounded roadmap for planners ready to cut through the overwhelm and take action where it counts.

A special thank you to our episode sponsor, Quebec City Business Destination.

Learn More

Resources:

Download The Hierarchy of Actions PDF

Read The Sustainable Events Report, featuring Natalie Lowe in the Spring Issue of Ignite.

Learn more about The Sustainable Events Forum

Download the TSEF’s RFP Questions for Sustainable Events

Visit the Worth It landing page on Ignite magazine’s website for resources, back issues, and ongoing conversations.

Sign up for a FREE subscription to Ignite magazine for more ideas and inspiration.

Visit us on LinkedIn >

Do you have a comment, a question or want to share a story about business practices in the event industry? We want to hear from you! Email us a voice memo or drop us a line at podcast@ignitemag.ca.

Be sure to subscribe to the Ignite Your Events podcast so you don’t miss any of our inspiring content.

We hope you enjoyed this episode of Ignite Your Events. Stay tuned for more inspiring stories and practical advice to elevate your business events!

This podcast is for informational purposes only and should not be considered legal advice. We are not responsible for any losses, damages or liabilities that may arise from the use of this podcast.

Copyright Ignite 2026