In a market where efficiency is everything, doing more with less isn’t just a goal—it’s a strategy.

In this episode of Distribution Unpacked, host Charles McLaughlin speaks with Brad Bingham, Key Account Manager at Tork, to unpack how shifting market dynamics are forcing distributors and end users to rethink everything from product assortment to sustainability.

Brad dives into the biggest trends shaping the towel and tissue category, including:

• The growing impact of sustainability regulations across states—and what it means for your business
• Why SKU consolidation and full-truck efficiency are becoming critical to profitability
• How innovations like compressed towel technology and connected dispensers are driving real operational gains
• The power of choosing “lead brands” and leveraging manufacturer resources to scale your sales efforts

From reducing waste and packaging to maximizing every inch of trailer space, Tork is focused on simplifying complexity across the supply chain—while helping customers save time, labor, and cost.

Listen for tips on streamlining your assortment, strengthening your go-to-market strategy, and staying ahead of evolving customer demands.

• (00:00:00) - Film Unpacked
• (00:00:19) - Brad Bingham
• (00:03:12) - Tractic Solutions
• (00:05:56) - Essity Tractors
• (00:07:39) - SP Richards
• (00:09:15) - During the Q&A