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Lessons from Three CEOs on Leading Over the Long Haul

Lessons from Three CEOs on Leading Over the Long Haul

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The agencies performing best right now are not always the biggest or the most specialized. They are the ones figuring out how to evolve alongside their clients, lead with conviction, and build something that lasts. And that includes actively reflecting on the lessons of leadership learned along the way.

Anne Green sits down with Beth Cleveland, CEO of Praytell, and Laura Tomasetti, CEO and founder of 360PR+, to mark their shared recognition on PRWeek's 2026 Women of Distinction list. The three trade lessons learned across decades of leadership – from what feels familiar versus what feels genuinely new in the agency world right now to the rise of AI as a value-creating catalyst. They share stories of the mentors who shaped them, why "walk around" leadership still matters in a hybrid world, and how celebrating small wins is critical for teams in danger of burning out on constant change. The conversation closes with practical leadership advice for anyone earlier in their career, including the case for active listening, leaning into your authentic strengths, and not traveling “too light” when it comes to maintaining the relationships you build along the way.

In this episode:
  • Why the best agencies today are operating partners, not just service providers
  • How to balance the pace of change with sustainable, healthy team culture
  • What active listening, authenticity, and curiosity unlock for emerging leaders
  • The case for thinking like a counselor early in your career, not just an executor
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