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Let It Beep: A Petty Fight Between Apples
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Let It Beep: A Petty Fight Between Apples
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A computer sound effect sparked one of the funniest stories in tech history. This week, Michael explores the decades-long trademark war between Apple Computer and the Beatles' Apple Corps, a conflict that stretched from the late 1970s into the age of the iPod and iTunes. Along the way, an Apple engineer slipped a sarcastic message into the Macintosh operating system, creating the legendary "Sosumi" alert sound. What started as a legal battle ended with one of the greatest corporate inside jokes ever shipped to millions of users. Then we play the Yap Yap Quiz with Mindreader Eric Dittelman!
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