In this episode, Sharon breaks down how trust actually shapes work across African markets, often in ways organisations underestimate.

Rather than treating trust as an abstract idea or a communications problem, this conversation looks at how trust affects access, timelines, resistance, and day-to-day decision-making. It explores why effort alone can't compensate for a trust gap, why standard performance metrics often miss what's really happening, and why consistency matters more than intensity.

This episode is part of January's editorial focus on authority and foundations, alongside the latest edition of Roots & Reach, which examines how authority is built, recognised, and withdrawn in African markets.

In This Episode

1. Why trust is often noticed only when things feel stuck
2. How trust shows up in access, timelines, and resistance
3. Why you can't outwork a trust gap with more effort
4. What consistency actually signals to the market
5. Why trust is ultimately a leadership issue, not a messaging one

Engage With the Podcast

The Let's Talk Agriculture podcast features:

1. Editorially curated conversations (by invitation)
2. Podcast partnerships (short- to medium-term)
3. Branded or thematic mini-series developed with partner organisations

For inquiries or collaborations, email podcast@letstalkagriculture.com or sign up here.

Trust is often treated as a by-product of visibility.

In many African markets, it isn't.

In this episode of the Let's Talk Agriculture podcast, we slow the conversation down and examine how trust and authority are actually built and lost across African markets.

We talk about why being visible doesn't automatically make organisations credible, how trust is assessed quietly through behaviour and patterns, and why leadership decisions matter more than messaging when it comes to legitimacy.

This episode builds on our January Roots & Reach edition, Authority Is Built, Not Claimed, and explores what that idea looks like in practice.

If you work across African markets, this is a conversation worth sitting with.

In this episode, Sharon unpacks a major lesson from 2025: funding follows clarity.

Many founders had great ideas and real impact, but struggled to communicate their value in a way funders and partners could understand.

In today's episode, we explore why simple, consistent communication, from updates to storytelling to thought leadership made the difference this year.

This episode is a guide for leaders preparing for 2026.

If you want funding, partnerships, or influence, your message needs to be clear.

Let's help you get started in 2026:https://tally.so/r/mZpkKv

Get our Year-end bundled offer(Available in store): https://www.coachlico/letstalkagriculture