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Let's Talk Horse Business

Let's Talk Horse Business

Written by: George Betson
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Welcome to Let’s Talk Horse Business, the go-to podcast for anyone passionate about the equestrian industry! Hosted by George Betson, this show dives deep into the world of horse business, covering everything from industry trends and equine entrepreneurship to marketing, management, and innovation in the field. Whether you’re a stable owner, trainer, rider, or equine enthusiast looking to turn your passion into a thriving business, this podcast delivers expert insights, success stories, and practical advice to help you stay ahead. Economics Leadership Management & Leadership
Episodes
  • The Hidden Business powering the Big Equestrian Brands...

    The Hidden Business powering the Big Equestrian Brands...
    Feb 10 2026
    In this conversation, Simon Middleton, Managing Director of Zebra Products, shares insights into the journey of his business, which has been a key player in the equestrian industry for 25 years. He discusses the importance of building relationships with brands and retailers, the challenges and opportunities in the distribution model, and the significance of sponsorships in promoting equestrian products. Simon emphasizes the need for passion in the industry and offers valuable advice for aspiring equestrian entrepreneurs, highlighting the importance of networking and staying true to one's vision. Takeaways Zebra Products started 25 years ago and has grown significantly since. Networking is crucial for building relationships with brands and retailers. The distribution model allows retailers to access multiple brands easily. Sponsorships play a key role in marketing equestrian products. Choosing the right brands to represent is essential for success. The equestrian industry is evolving, with a growing need for expert advice. COVID-19 brought challenges but also a return to grassroots operations. Leadership in the equestrian industry requires personal connections and understanding. Future trends indicate a blend of online growth and the need for in-person expertise. Passion for horses can lead to a successful career in the equestrian industry. "Don't be afraid to give it a go really." "I think it's a great industry to be involved in." "You can never lose by doing that." Chapters 00:00 Introduction to Zebra Products and Simon Middleton 01:20 The Journey of Zebra Products 04:38 Transitioning from Sales to Business Ownership 08:11 Building a Premium Brand Portfolio 11:00 Choosing Brands and Building Partnerships 14:08 Sponsorships and Marketing Strategies 17:27 Supporting Riders and Events 21:07 Building Positive Relationships in Business 21:48 Tips for Aspiring Brand Builders 23:50 Overcoming Fear of Rejection 24:40 Learning from Experience 25:46 Navigating Challenges in Business 26:47 Lessons from the Pandemic 28:56 Operational Headaches in Established Businesses 31:05 The Importance of Personal Connections 33:19 The Future of Equestrian Retail 36:57 Advice for New Equestrian Brands 39:02 Career Opportunities in the Equestrian Industry
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    48 mins
  • The Business of Farriery: Hoof Care, Clients & Growth with Harry Spinks

    The Business of Farriery: Hoof Care, Clients & Growth with Harry Spinks
    Jan 12 2026
    In this episode of the Let’s Talk Horse Business podcast, George sits down with Harry Spinks, a farrier based in Dorset, UK, to explore the realities of modern farriery — from hoof care and horse welfare to client management and business growth. Harry shares his journey into the trade, common misconceptions horse owners have around hoof care, and why regular farrier visits can prevent costly veterinary issues later down the line. The conversation dives into the often-misunderstood relationship between horse owners and farriers, highlighting how clear communication and education play a vital role in maintaining both horse health and strong client relationships. Beyond the horses, this episode goes deep into the business side of farriery. George and Harry discuss scheduling, route planning, pricing structures, travel costs, financial planning, and why having proper systems — including administrative support — can completely transform a farrier’s workload and profitability. They also explore the challenges facing the industry, including apprenticeships, attracting new talent, and how the future of farriery may evolve. The episode also tackles the barefoot versus shod debate, the role of social media as both an educational tool and a challenge, and what farriers need to do to adapt and thrive in a changing equestrian landscape. This is essential listening for farriers, horse owners, equestrian professionals, and anyone interested in building a sustainable, well-run business in the horse industry. 1. Hoof care is preventative, not reactiveRegular farrier visits are essential for long-term horse health and can help prevent more serious and costly veterinary issues further down the line. 2. Farriery is as much a business as it is a tradeSuccessful farriers rely on strong systems for scheduling, pricing, route planning, and financial management — not just technical skill. 3. Clear communication improves horse welfare and client relationshipsEducating clients and setting clear expectations leads to better outcomes for horses and reduces misunderstandings between farriers and owners. 4. Barefoot versus shod requires informed managementNeither approach is a shortcut or a cheaper option — both require knowledge, consistency, and the right care plan for each individual horse. 5. The future of farriery depends on adaptabilityFrom social media and client education to apprenticeships and scaling practices, farriers who adapt to industry changes will be best positioned to thrive. Host Bio: George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for strategic business growth and the equestrian industry. Beginning his journey as a business graduate, George worked alongside his late father to run the family business, gaining first-hand experience in resilience, leadership, and what it truly takes to build and sustain a successful enterprise. Today, George combines his commercial expertise with his love of horses as the host of Let’s Talk Horse Business, sharing honest conversations at the intersection of equestrian life, business, and personal growth. Social Links Instagramhttps://www.instagram.com/gbetson/ TikTokhttps://www.tiktok.com/@georgebetson
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    1 hr and 10 mins
  • Building an Award-Winning Equine Therapy Charity: The Business Behind Strength and Learning Through Horses

    Building an Award-Winning Equine Therapy Charity: The Business Behind Strength and Learning Through Horses
    Jan 5 2026
    In this episode of the Let’s Talk Horse Business podcast, George is joined by Jemma and Rosie from Strength and Learning Through Horses, an award-winning equine therapy charity supporting young people through equine-assisted learning, education, and mental health intervention. The conversation goes beyond the therapy itself and explores the business behind the impact. Jemma and Rosie share how the organisation balances horse welfare, safeguarding, therapeutic outcomes, and sustainable growth while navigating the realities of running and scaling a charity within the equestrian industry. Drawing on real experiences from inside the organisation, this episode explores what equine-assisted therapy really looks like day to day, why horse choice and agency are central to effective outcomes, and how community, collaboration, and trust underpin long-term success. The discussion also highlights increasing demand for youth mental health support, the pressures this creates on funding and capacity, and the role that awards, partnerships, and industry recognition play in building credibility and expanding reach. This episode offers valuable insight for anyone interested in equine therapy, charity leadership, youth mental health, horse welfare, or building a sustainable, values-led equestrian business. Key Takeaways1. Equine-assisted therapy builds emotional awareness through connection, helping young people develop confidence and regulation through honest interaction with horses.2. Horse welfare is central to the organisation’s model, with choice, agency, and ethical handling prioritised in every session.3. Running a charity still requires strong systems, including safeguarding, structure, and sustainable operations.4. Rising demand for equine-assisted mental health support creates both opportunity and pressure on funding and capacity.5. Awards and partnerships increase credibility, support collaboration, and enable responsible long-term growth. Social links https://strengthandlearningthroughhorses.org https://www.instagram.com/gbetson/https://www.tiktok.com/@georgebetson Host BioGeorge Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for strategic business growth and the equine industry. Beginning his journey as a business graduate, George worked alongside his late father to run the family business, gaining first-hand insight into resilience, leadership, and what it truly takes to build and sustain a successful enterprise. Today, George combines his business expertise with his commitment to the equestrian world through education, conversation, and community building. This podcast has been brought to you by Disruptive Mediahttps://disruptivemedia.co.uk/
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    59 mins
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