When people talk about Turkey and Europe, they usually mean exports to Europe. Yaman Alpata of MegaMerchant sees business increasingly flowing the other way as well. He knows the market from his time at Trendyol, Hepsiburada and AliExpress, and today as a seller. With Ingrid, he discusses why Turkey is becoming attractive for European brands right now – and what they need to prepare for.

In this episode:

• Market size, growth and a young, mobile customer base: why Turkish e-commerce is structurally interesting
• The lira’s real-terms strength: a tailwind for imports – and how long it is likely to last politically
• Campaigns, brand awareness, “Made in Europe” and low return rates: how Turkish shoppers buy
• Trendyol, Hepsiburada, Amazon – and entering the market via a local partner

For anyone looking for a new sales market for their brand on Europe’s doorstep.

Medisana sells on around 30 marketplaces across Europe. In Benelux, however, the brand first had to learn how high Dutch customers' expectations for delivery times really are. Ingrid and Valerie talk with Martijn Paas, who knows Medisana's marketplace business inside out from his time in the Benelux team, and Patricia Lay, who helps international sellers get started on bol.

In this episode:

• Why moving the top sellers to bol's logistics service increased turnover fivefold, according to Martijn
• How Medisana found the right logistics provider after a partner went bankrupt
• How the vendor and seller businesses run in parallel – and why your own resellers can turn into competitors
• What customers in Benelux expect beyond fast delivery
• Why you should realistically expect at least a year before seeing success

This episode is for every brand looking to enter Benelux via bol.

Note from the sponsor TikTok Shop:

Thinking about joining TikTok Shop but not sure where to start? Unlike many traditional marketplaces, TikTok Shop's account management team is genuinely easy to reach directly – so don't hesitate to ask them questions. If you'd rather read up first, the free TikTok Shop Seller Academy covers exactly what sellers ask most: how to register, what your first 30 days should look like, what to sell, and how to run your first live session without panicking. It also includes a Growth Center with seller missions, guidance on affiliate marketing, and practical tips on avoiding stockouts once orders pick up. Get started with TikTok Shop here: TikTok Shop Academy and Contact to the Business Development.

Does EU Regulation Work Against Shein & Temu? We Agree to Disagree — Live from DMEXCO #LTM165

A year ago, many retailers were calling on the state to rein in Temu and Shein. Valerie and Ingrid were sceptical at the time. Now the first EU rules are in force, and the question is back on the table: Is regulation actually working after all? In their first-ever live episode, recorded right in the middle of DMEXCO, the two assess the first signals – and reach different verdicts.

What it's about:

• What changes with the flat customs duty of €3 per product category and the handling fee from November – and what the planned European Product Act could mean for marketplaces
• First effects: fewer parcels in Hungary and France, Shein's slowing growth and the expansion of its marketplace business
• Why small and mid-sized brands, of all players, could end up among the losers of regulation
• Why TikTok Shop is being celebrated while calls for stricter rules on Temu and Shein are growing louder

For everyone in the European marketplace business who needs to assess what the new EU rules mean in concrete terms for competition, margins and expansion.