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Life in Programmatic Digital Out-of-Home

Life in Programmatic Digital Out-of-Home

Written by: JCDecaux UK
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About this listen

 In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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Episodes
  • The JCDecaux Programmatic DOOH Live Awards 2025

    The JCDecaux Programmatic DOOH Live Awards 2025
    May 13 2025
    In this episode of Life in Programmatic DOOH, Justin Pearse, Editor, New Digital Age and Mark Halliday, Director of Programmatic DOOH discuss highlights from JCDecaux's recent Programmatic DOOH Live Awards, in association with New Digital Age. Listen to hear why these awards matter, how they differ from other media awards, and - perhaps most excitingly - which campaigns stood out as truly best in class, and why. View the full list of winners and photo gallery here: https://newdigitalage.co/general/jcdecaux-programmatic-dooh-live-awards-2025-full-winners-list-photo-gallery/

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    22 mins
  • Why an Omnichannel Approach to pDOOH Drives Incremental Performance

    Why an Omnichannel Approach to pDOOH Drives Incremental Performance
    Apr 22 2025
    With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo

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    31 mins
  • The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement

    The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement
    Apr 16 2025
    To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html

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    33 mins
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