In this episode, we break down:

• What B2B brands must START doing on LinkedIn Ads in 2026
• What’s no longer working (and why it’s holding performance back)
• Our predictions for where LinkedIn Ads is heading next

This isn’t theory or trend-chasing. It’s based on what we’re seeing right now managing LinkedIn Ads for 50+ B2B brands across the UK, Europe, and the US. If you’re responsible for pipeline, revenue, or ROI from LinkedIn, this episode will help you drive real pipeline and improve your LinkedIn ads ROI.

If you're managing LinkedIn Ads campaigns and want to know what tactics are working best right now, this episode is for you.

Marc and George break down what’s working right now across the 50+ B2B clients they manage at Winbox.

In this episode we cover:

A quick intro to the channel and its hosts

The rise of Thought Leader Ads and why they outperform classic company posts

How to execute high-performing video campaigns (even if your brand has limited creative resources)

Why so many B2B brands are shifting budget into brand-building on LinkedIn

What LinkedIn’s new personalisation features mean for marketers

Whether you're a CMO, performance marketer, founder, or in-house media manager, this deep dive will give you a clear playbook for what to prioritise on LinkedIn right now.