In the latest episode of Linking Out Loud, Danielle Neah Amponsah joins Rachel McHugh to talk all about PR and digital PR for lifestyle and wellness brands. They break down exactly what a lifestyle brand is, as well as some of the approaches brands can use to get their name and their products or services out there - without a massive budget.

Danielle shares practical tactics and well as some useful resources for PRs, including Google Trends and the Glimpse extension.

As always, you can find Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

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In today's episode, we discuss EEAT principles (Experience, Expertise, Authority, Trust) with our expert guest Hollie Hines. With her organic search and SEO background, Hollie explains the importance of EEAT for appearing in Google, and the role digital PR can play in this.

Learn why EEAT isn't just an SEO concern, how to shift your PR strategy to build genuine expertise signals, and why a holistic overview of on-site and off-site content is key for digital PR success.

You can connect with Hollie via her LinkedIn profile. And don't forget to check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
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In this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling.
We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR.
Follow Raquel on Linkedin for regular posts on the topics of PR and AI. You can also find the links to The Drum article on AI guidelines that we mention, as well as Propellernet's own policy here.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.