What's a great way to help your team feel more connected to their work?

Including them - and the customers they serve - as part of the story you tell as an organization.

With a rich history as a storyteller, including agency and in-house social media experience, Shannon Truax has taken a compelling approach to building social media strategy with her team at M&T Bank.

On this episode of Live With Lighthouse, Shannon joins host Joe Ray to explore how businesses can create a safe and fun environment where employees can contribute to telling the company's story, how they can utilize storytelling in the long-term to help drive sales, how to amplify a business's reach through employee advocacy, and much more.

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Shannon's career journey as a storyteller (1:17)

Developing social media strategy at M&T Bank (4:39)

Telling authentic stories as a brand (8:06)

Connecting to the customer experience (14:33)

How Shannon approaches employee advocacy (19:45)

Connecting social media advocacy to talent retention (26:37)

Where to start with employee advocacy (30:17)

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Connect with Joe Ray and Shannon Truax on LinkedIn.

Follow M&T Bank on LinkedIn and Instagram.

Follow Lighthouse Technology Services on LinkedIn and Instagram.

As a company leader, your personal brand - your reputation you build throughout your work and your interactions with others - becomes closely tied to the overall brand of your business.

The good news? By exhibiting positive leadership, and by celebrating and collaborating with others, you can drive great success for your business.

Lauren Molenda, co-owner of Riveter Design, joins host Joe Ray on this episode of Live With Lighthouse.

Lauren shares the story of how Riveter has grown and evolved through expanding the team and through new program creation, how she learned to embrace a servant leader approach, and a great story on how her personal brand and Riveter's employer brand contributed towards talent attraction for a recent opening on their team.

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Introducing Lauren (0:48)

The inspiring work of program development (2:04)

Collaboration over competition (5:09)

The origin of Riveter Design (8:45)

Servant leadership at Riveter (12:00)

How servant leadership shows up in Lauren's work (15:36)

Personal branding as a reflection of authentic leadership (19:12)

Hiring in alignment with core values (22:32)

How to find what personal branding means for you (33:09)

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Learn more about Riveter Design.

Follow Lauren Molenda and Joe Ray on LinkedIn.

Follow Lighthouse Technology Services on LinkedIn for more content from The Place for Talent and Technology.

Host Joe Ray kicks off a mini-season within Live With Lighthouse focused on innovating marketing strategies, featuring guest Sam Kuehnle, VP of Marketing at Loxo. They discuss the importance of positioning and leaning into your unique differentiators, especially in competitive spaces such as Loxo's space competing with other applicant tracking systems.

Sam shares his journey and success at Loxo. Sam and Joe discuss how to secure buy-in for a new marketing approach from leadership and team members, translating the value of a product like Loxo into content and communications, and building momentum as a brand before taking larger creative swings and making an impact with your audience.

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Episode intro (1:11)

Loxo's position as the Talent Intelligence Platform (3:30)

How to communicate a product's value proposition (7:11)

Clarifying and sharing unique differentiators (11:55)

Moving away from an ineffective marketing channel (17:20)

Marketing as a steward of the product's value (20:36)

Loxo's approach to a large-scale brand campaign (23:41)

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Learn more about Loxo.

Explore Loxo's brand campaign: Finding and contacting elusive talent.

Follow Sam and Joe on LinkedIn.

Follow Lighthouse Technology Services on LinkedIn for more content from The Place for Talent and Technology.