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Living with Licensing

Living with Licensing

Written by: livingwithlicensing
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About this listen

 In this Podcast we will bring you interviews with some of the many personalities from the world of consumer products licensing. Each episode will provide insights into the working life of one of the many talented people in the licensing business, together with their case histories, anecdotes and opinions. Music by Regan VincenzaCopyright 2020 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • David Aykroyd

    David Aykroyd
    Feb 18 2021

    Aykroyd and Sons is a business that was founded in 1918, so its history pre-dates modern-day licensing. That makes their transition into a licensing-led company in the 1980s all the more remarkable a story.
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    44 mins
  • Paul Bufton Episode 2

    Paul Bufton Episode 2
    Feb 4 2021

    In the concluding part of our chat with Paul we enter the worlds of Star Wars, Harry Potter and Lego Bionicles, with the looming giants of Jurassic World always in sight.
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    31 mins
  • Paul Bufton Episode 1

    Paul Bufton Episode 1
    Jan 29 2021

    Currently VP EMEA at NBCUniversal, Paul's licensing career encompassed many a blockbuster movie. Our wide-ranging talk merited the Hollywood treatment, so we present here Episode 1. Tune in again next week for the concluding episode.
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    36 mins
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