In this episode, hosts Edita Bandur (Business English Teacher) and Darko Mareš (Portrait Photographer) welcome Klara Tuličić, a marketing expert whose passion project odvorci.hr has transformed nine small Croatian villages near Slavonski Brod into a thriving digital media platform that preserves cultural heritage while engaging young people.

Klara shares how she mobilized young volunteers to document and celebrate rural culture, creating content that has gained international attention while empowering local communities. Through her experience balancing professional marketing work with grassroots community organizing, she demonstrates how digital tools can bridge generational gaps and preserve traditions that might otherwise be lost.

The conversation becomes particularly valuable when addressing the practical challenges of working with volunteers, securing funding for community projects, and managing public recognition while maintaining authentic connections to the communities being served.

Key moments:

• Transforming rural communities through strategic digital storytelling
• Engaging young people in cultural preservation and community documentation
• Building sustainable volunteer programs for ongoing content creation
• Balancing professional marketing expertise with grassroots community work
• Securing funding and sponsorship for community-driven media projects

An inspiring conversation for community organizers looking to leverage digital tools, marketing professionals interested in purpose-driven projects, and anyone curious about how local initiatives can achieve global impact while preserving authentic cultural heritage.

Klara's projects:

https://odvorci.hr

https://tenkai.hr/

LinkedIn profile: https://www.linkedin.com/in/klara-tulicic/

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