It's that time of year again

The mince pies are out in force, the weather is pretty miserable (applicable in the UK) and YouTube has released the second most disliked video on their platform.

That's right YouTube Rewind is back and this year it has been chastised for many reasons that we will be exploring within this weeks instalment of #LYE. We dissect the video and ponder what they could change about the concept next year to ensure they receive more likes than dislikes. Or at the very least not make it into the top 10 most disliked videos on the platform. That would be a start wouldn't it?

It's also the last episode in this series so to those of you who enjoy listening to us ramble and even enjoy reading these (if there are any of you?!) descriptions from the bottom of our hearts we thank you and look forward to returning in the new year with some shiny new concepts but we promise we will continue to Lower Your Expectations.

Thanks guys and have a brilliant festive period.

xx

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Is this the end of YouTube? That's the question we're exploring in this weeks episode of Lower Your Expectations. Following the passing of Article 13 YouTube could be held liable for all content uploaded within the EU and as a result this could see the platform banning any video that uses any third party content. That includes many of your favourites including Pewdiepie, Philip De Franco and Red Letter Media.

But why is this happening? When will it happen? Who's to blame? Is it a mistake?

We attempt to answer all of these questions (but please forgive us if we fail on this noble quest)

Sources:

https://www.musicbusinessworldwide.com/record-industry-attacks-youtube-for-carpet-bombing-propaganda-over-article-13/

https://www.huffingtonpost.com/enrique-dans/google-news-leaving-spain_b_6325244.html

https://ec.europa.eu/digital-single-market/en/faq/frequently-asked-questions-copyright-reform

https://saveyourinternet.eu

https://www.theverge.com/2018/9/13/17854158/eu-copyright-directive-article-13-11-internet-censorship-google

https://www.alphr.com/politics/1009470/article-13-EU-what-is-it-copyright

https://youtube-creators.googleblog.com/2018/09/why-creators-should-care-about-european.html

https://www.wired.co.uk/article/what-is-article-13-article-11-european-directive-on-copyright-explained-meme-ban

https://www.theverge.com/2018/9/13/17854158/eu-copyright-directive-article-13-11-internet-censorship-google

https://www.theverge.com/2018/11/20/18104535/yotuube-pop-up-article-13-copyright-european-union-eu-warning

https://www.alphr.com/google/1010202/google-could-close-google-news-thanks-to-eu-rulings?utm_content=buffer71300&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

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Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

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Follow @MarcusButler & @MattViney12 wherever you can find us!

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This week we take a deep dive into the commentary channel sub culture on YouTube and explore the reasons why people are attracted to this style of content and what unique challenges channels of this nature will encounter within their career.

Welcome to the "dark" side of YouTube.

Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

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Jerika is no more. That's right the bedrock that featured heavily in Shane Dawsons "The Mind Of Jake Paul Series" has been dislodged which raises a whole host of questions about the validity of the truths uncovered in the series. We also discuss the impact a break up can have on the former couples business affairs. In other internet related news we unravel the mess that Defy Media have accumulated and what their closure means for the YouTubers who were represented by them.

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Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

Subscribe on iTunes: iTunes.com/LowerYourExpectations

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Marzia Bisognin recently informed her 7.5 million YouTube subscribers that this video would be her last. After that she deleted all videos apart from six and is now effectively retired as a YouTuber. This week we dissect this decision and what it means for other YouTubers and prompts Marcus to explore what choices he would make if he were to stop making videos for YouTube.

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Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

Subscribe on iTunes: iTunes.com/LowerYourExpectations

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Joining us in the booth this week is Germany's very own Stefanie Giesinger! Five years on since winning Germany's Next Top Model we chat about that experience and how it prepared Stefanie for the "real world" of modelling and the impact that social media has had on the modelling industry. There are also recollections on how Marcus and Stefanie first met and the infamous chat up line Marcus used on that fateful night.

Support Us On Patreon : https://www.patreon.com/LowerYourExpectations

Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

Subscribe on iTunes: iTunes.com/LowerYourExpectations

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Follow @MarcusButler & @MattViney12 wherever you can find us!

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You may not realise it but there is a kids industry on YouTube and Ryan's Toys Reviews is just the tip of the iceberg. There are kids presenting youtube channels participating in challenges, cook offs and even skits. One thing is clear. Toddlers don't orchestrate YouTube channels and run businesses through them so who is? And what potential challenges face these children as they come of age? These are just a couple of the points we explore in this delightful helping of Lower Your Expectations.

Support Us On Patreon : https://www.patreon.com/LowerYourExpectations

Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

Subscribe on iTunes: iTunes.com/LowerYourExpectations

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This is your message to confirm your trip to the digital world for the next thirty five minutes (if you listen to the whole episode... if you don't, why not?) so strap in for a rollercoaster ride as we bring you up to speed with the latest in the Shane Dawson x Jake Paul saga and why the online therapy company Better Help has brought forward a wider discussion about the nature of brand deals and where the responsibility lies when they go sour. Hope you enjoy your stay!

SUPPORT THE PODCAST: https://www.patreon.com/LowerYourExpectations

Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus

Subscribe on iTunes: iTunes.com/LowerYourExpectations

Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss

Subscribe to Marcus on YouTube: YouTube.com/MarcusButler

Follow @MarcusButler & @MattViney12 wherever you can find us!

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