Loyalty Data, Spatial AI and the Next Frontier | The Loyalty Advantage in Retail Media
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Loyalty Data, Spatial AI and the Next Frontier | The Loyalty Advantage in Retail Media
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Simon Tavernier speaks with Christian von den Brincken of Ströer at the Loyalty & Retail Media Summit in Berlin about the intersection of loyalty, retail media, out-of-home advertising and data-driven attribution. The discussion explores how aggregated location data, loyalty data, digital out-of-home screens and emerging "spatial AI" can help brands better understand real-world customer journeys while respecting privacy.
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Recorded at the inaugural Loyalty and Retail Media Summit in Berlin, this session explores the growing intersection between loyalty, retail media and commerce media. Maurits Priem of Ahold Delhaize discusses how retail media can be both an incremental revenue stream and a growth driver, but only if retailers compete as real media platforms rather than forcing spend through trade relationships.