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Loyalty Unlocked

Loyalty Unlocked

Written by: Loyalty Unlocked
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About this listen

 Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)Copyright 2025 Loyalty Unlocked Economics
Episodes
  • The Discount Trap: How Brands Create the Behaviours They Hate

    The Discount Trap: How Brands Create the Behaviours They Hate
    Dec 8 2025
    Most marketers think discounts drive behaviour. But what if they’re actually training customers in ways that are almost impossible to undo? In this episode, we dive deep into how brands accidentally shape customer habits — from “wait for discount day” behaviour at Mannings, to the M&S staff quietly advising shoppers to hold out, to Pizza Express becoming synonymous with vouchers. Packed with insights, and practical strategy — this episode will change how you think about price, promotions, and loyalty.
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    Less than 1 minute
  • Disrupting Flow: How Loyalty Loses Its Rhythm

    Disrupting Flow: How Loyalty Loses Its Rhythm
    Nov 14 2025
    Loyalty breaks when flow does. In this episode of Loyalty Unlocked, we unpack how pricing tactics, status games, and “easy wins” can derail engagement. From Tesco to Cathay to coalition loyalty, they show why true design means balancing challenge, recognition, and reward—and why sometimes, the hardest thing is to keep the rhythm. Please note: This podcast, the script and the voices are AI generated based on articles written by Mark Sage.
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    Less than 1 minute
  • Tariffs, Tarts, and Tracker Funds: Finding the Flow in Loyalty

    Tariffs, Tarts, and Tracker Funds: Finding the Flow in Loyalty
    Nov 1 2025
    What do Donald Trump’s tariffs, a KFC egg tart, and a Coke-can radio have in common? They all show why people stay engaged when effort meets reward in just the right balance. In this episode, we unpack the psychology of flow — from Skinner’s reinforcements to Csikszentmihalyi’s sweet spot — and explain why making loyalty programmes “too easy” can actually kill participation. Expect insights, laughter, and maybe a little unexpected economics along the way. [Disclosure: Voices and Script AI driven].
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    10 mins
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