If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era distribution (hello, ManyChat), this episode is your no-excuses quiz playbook.

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In this episode, we cover:

• Why the quizzes that win are the ones that actually get launched (messy action > perfect funnels)
• Quiz types that convert
• Simplifying language so beginners can answer (no “macro” talk if your audience is brand-new)
• Where your quiz should live
• What happens after the quiz: result pages, personas, and non-salesy CTAs that still convert & email segmentation 101
• Retargeting + lookalikes: using quiz data beyond email (especially for e-comm)
• Modern distribution ideas

Timestamps

• 2:17 – The perfectionism trap (especially for designers) + why you’ve gotta ship it
• 4:14 – The #1 quiz unlock
• 6:10 – Simplify the language or your quiz dies (aka “don’t lead with macros”)
• 7:03 – E-comm vs service quizzes: product match vs assessment (and why both work)
• 8:29 – Where to steal inspo: Interact’s industry examples (juice cleanses, real estate, relocation)
• 12:40 – Routing logic without spiraling: scoring, branching, follow-the-path
• 16:49 – “Close the loop” psychology + how to set expectations upfront (no scammy vibes)
• 19:11 – Best practice: build a landing page on your site to house + promote the quiz
• 20:38 – After-the-quiz strategy
• 23:07 – Email automation + segmentation
• 25:30 – Paid ads + retargeting
• 27:05 – List hygiene + re-engagement: quizzes as a “come back” hook

Navigator’s Resources (mentioned)

• Interact (quiz builder + examples by industry + lead capture + logic tools) Use our link to get started: https://get.tryinteract.com/jkx44i3di07w
• ChatGPT (help with scoring + routing logic planning)
• ManyChat (DM-based distribution: “comment X and we’ll send the quiz”)
• Pinterest placements (quiz visibility + evergreen discovery)
• Meta Ads (retarget quiz-takers + build lookalike audiences)
• Landing page embed strategy (quiz housed on your site for better ownership + conversion control)

Meet Your Co-Pilots

Lauren Loreto — Founder, Brand Good Time®
Expert in content marketing and web design
Website: brandgoodtime.com • Instagram: @brandgoodtime

Aurrie Hicks — Founder, Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com • Instagram: @hopsonrae

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P.S. Want the step-by-step version, templates, and links we referenced?
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Every industry has one person quietly powering the success of thousands of brands—and in the quiz-funnel world, that person is Josh Haynam, Co-Founder & CEO of Interact, the quiz builder behind 100M+ leads, 1.3B quiz views, and some of the biggest brands and creators online.

Bootstrapped, profitable, and still founder-led after 12 years, Interact has survived four waves of VC-backed competitors—not because it had the most features, but because Josh bet everything on relationships, product clarity, and human psychology.

In this episode, Josh shares how he built a tech company that refuses to chase shiny objects… and still wins.

✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter

In this episode, Josh walks us through:

⚡ How Interact survived—and outperformed—VC competitors for 12 years

⚡ The psychology behind quizzes (and why we’re now in the “Instagram Age”)

⚡ Why the best founders move fast—and why perfection is killing your results

⚡ How Interact scaled to $3.3M ARR with only 9 team members

⚡ What 8,000+ customer conversations taught him about modern marketing

⚡ What’s coming next for Interact’s design updates

⏰ TIMESTAMPS

3:38 – Competing with VC-backed copycats and why Interact chose relationships over features
8:23 – The real history of quizzes (yes, it starts in 1700s Irish pubs)
12:41 – Why agency partners, copywriters, and designers (“the Rich Pauls”) became Interact’s growth engine
16:11 – The shiny objects they did chase—and why they walked away
17:46 – What “ROI” actually looks like for quiz funnels
21:09 – What Josh is learning from today’s top creators generating 140K+ leads
27:18 – Building a no-ego team and the role of coaching inside the company
30:30 – Why quarterly offsites changed everything for their remote culture
33:06 – What’s coming in Interact’s design refresh
35:01 – Where quizzes are headed in the next 5 years
41:00 – Why founders over 30 struggle with speed—and how to fix it
48:29 – Josh’s 90-Day Marketing Playbook if he were starting Interact today
52:48 – HIGH / LOW / STOW

🔗 CONNECT WITH JOSH HAYNAM

• LinkedIn: Josh Haynam
• Interact: tryinteract.com

👩‍✈️ MEET YOUR CO-PILOTS

Lauren Loreto

Founder, Brand Good Time
Instagram: @brandgoodtime
LinkedIn: linkedin.com/in/laurenloreto

Aurrie Hicks

Founder, Hopson Rae
Instagram: @hopsonrae
LinkedIn: linkedin.com/in/aurriehicks

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Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to.

✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter

In this episode, we cover:

• A (very) fast history of newsletters and why the “personal blog energy” is back
• The #1 rule: your newsletter must solve a specific problem (not “updates”)
• How to create a predictable format readers recognize on sight
• Founder tone without the “dear diary” trap: storytelling that serves the reader
• Tools, workflows, and idea capture so you never face a blank page
• Where Substack fits (and when to start there)

Timestamps

• 0:48 – Why we’re obsessed with newsletters (and why this pairs with a Season 2 tactical episode)
• 3:04 – The quick history: from Roman “daily acts” to Substack’s blog-era revival
• 6:38 – ROI, owned channels, and where email still wins for both e-comm and services
• 8:42 – Start here: define the problem your newsletter solves (real examples)
• 11:22 – Format > vibes: building a predictable structure your audience can scan
• 14:10 – Lauren’s format teardown (campaign breakdowns, “second bests,” poll, light CTA)
• 16:21 – Aurrie’s format teardown (cultural tie-ins + signature recipe closer)
• 18:46 – Brand voice without oversharing: micro-stories that pull weight
• 23:00 – The capture system: docs, notes, Slack to self, saved IG folders
• 26:55 – Substack as a no-friction starting line (and why “messy action” wins)
• 27:35 – What’s next: list growth ideas and a tease for our quiz-powered episode

Your Mapped Out Moment (homework)

Audit your newsletter (or the one you’re about to start):

1. Problem: What specific problem does it solve for readers? Write one sentence.
2. Name/Promise Match: Does the title clearly signal that problem?
3. Format: Lock a repeatable skeleton (e.g., Hook → Deep Dive → Second Bests → Wildcard → Quick CTA).
4. Hook & Shareability: What’s the forward-worthy angle this week (story, hot take, or “steal this” template)?
5. Friction-free Setup: Pick your platform (Substack is great to start) and set up a running idea dump (Doc/Notes/Slack).

Navigator’s Resources (mentioned)

• Substack (easy start + built-in discovery)
• A simple capture stack: Google Doc + Notes app + “DM to self”/Slack channel
• Reader poll at the end of each send (tiny habit, big signal)

Meet Your Co-Pilots

Lauren Loreto — Founder, Brand Good Time®
Expert in content marketing and web design
Website: brandgoodtime.com • Instagram: @brandgoodtime

Aurrie Hicks — Founder, Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com • Instagram: @hopsonrae

🎧 Listen & Subscribe

Follow MAPPED OUT wherever you get your podcasts—and don’t miss the next stop in Season 3 as we keep unpacking the real-world playbooks modern brands are using to grow.

P.S.

Want the step-by-step version, templates, and links we referenced?

Join The Flight Deck: www.mappedoutpod.com/newsletter