MVP Sports Business cover art

MVP Sports Business

Written by: Courtney Stephen and James Lawson
  • Summary

  • Most valuable person explores the world of sports, the business behind the game, and the career opportunities available to athletes, fans, and entrepreneurs.
    Courtney Stephen and James Lawson
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Episodes
  • 028 - "The Fear of Regret Drives Me" - Lawyer / Athlete Chris Osei-Kusi
    Apr 19 2024

    Summary


    Chris Osei-Kusi discusses his multifaceted career as a football player, lawyer, and entrepreneur. He emphasizes the importance of separating different roles and prioritizing them based on the season of life. Chris shares his motivation to avoid regret and his dedication to giving his all in every endeavor. He talks about his experience at the Cleveland Browns mini camp and the decision to attend law school. Chris explains the articling process and the different areas of law he has explored. He also discusses the working hours of a lawyer and the billing structure for legal services. In this conversation, Chris Osei-Kusi discusses lawyer fees and compensation, the transferable skills from sports to law, balancing training and lawyering, the vision for Switch Mentality, his favorite athletes, and the importance of articulation and communication skills.

    Chapters:

    0:00 - Intro

    2:05 - Is Lawyering a Word?

    3:19 - Driven by the Fear of Regret

    4:56 - Football Origin Story

    6:57 - Clevland Browns Mini Camp

    8:54 - Leaving Football to Study Law

    12:10 - Becoming a Junior Lawyer

    15:27 - Types of Law

    18:55 - 14-Hour Days!

    20:27 - How Lawyers Get Paid

    25:25 - High Pressure Situations

    28:44 - Discipline, Not Motivation

    31:22 - Preparing Athletes for Life After Sports

    39:38 - Build Skills

    44:00 - Top 3 Athletes

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    52 mins
  • 027 - Overcoming Anxiety - Practical Advice For Tackling Pressure with Henoc Muamba
    Apr 8 2024

    NFL Imposter Syndrome

    This chapter explores the journey from doubt to success, highlighting the challenges faced and strategies employed to overcome them through perseverance and positive affirmations.


    Dealing with Injuries and Doubt

    This segment reflects on coping mechanisms for injuries and doubts in one's career, emphasizing faith, support systems, and self-talk in overcoming setbacks.

    Adjusting to the NFL as a Canadian

    Henoc remembers the challenges faced when transitioning to the NFL from the CFL as a Canadian who has never played American Football.

    Your Mindset is Your Biggest Asset

    This section emphasizes the value of maintaining a positive mindset as a key asset in facing challenges and achieving objectives, with a focus on its impact on performance and resilience.


    Embracing Healthy Paranoia

    The significance of maintaining a healthy level of paranoia to stay focused and prepared. A little fear goes a long way.


    Adaptability and Resilience

    The mindset of always having a backup plan and remaining adaptable in the face of adversity is explored, drawing on experiences to illustrate the importance of flexibility.


    Josiah Effect - Inspire to be Inspired

    This segment highlights the transformative effect of mentorship, emphasizing the value of giving back and inspiring others based on personal experiences. If you want to be inspired, spend time mentoring other people.


    Public Speaking Debut

    Insights are shared from the experience of stepping into public speaking and mentorship roles, stressing the importance of knowledge-sharing and inspiration.


    Community Engagement and Giving Back

    This chapter delves into the journey of starting a foundation and making a positive impact on the community, highlighting the importance of leaving a legacy.


    Brand Partnerships with Athletes

    The reasons behind brands seeking partnerships with athletes are explored, focusing on authenticity, influence, and alignment with brand values. Courtney talks about the possibilities that Henoc represents for young people all over.


    Chapters

    00:00 Intro

    02:40 NFL Imposter Syndrome

    07:14 Dealing with Injuries and Doubt

    10:07 Adjusting to the NFL as a Canadian

    11:15 Visualization and Mental Preparation

    14:48 Mindset is an Asset

    18:48 Developing a Healthy Paranoia

    23:33 Every Play is Plan "A"

    29:39 Josiah Effect - Inspire to be Inspired

    32:25 Public Speaking Debut

    37:00 Finding Your Calling

    39:34 Starting a Foundation

    48:55 Why Brands Work With Athletes

    52:40 Favourite Athletes

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    56 mins
  • 026 - Why Sports Are The Best Investment in 2024 with Andrew Descovich
    Mar 28 2024

    In this episode, we learn about data analytics and business intelligence in sports to with our special guest, Andrew Descovich, from Zoomph, a leading SaaS company at the forefront of measuring exposure and contextualizing value for sports and entertainment entities. Watch this episode to uncover the transformative power of data that is revolutionizing sponsorships, fan engagement, and the strategic decisions shaping the future of sports. Key Highlights: An overview of Zoomph and its pivotal role in sports analytics, providing essential data for sports properties and brands. The significance of social media in making sports more accessible is that it allows athletes and teams to engage directly with fans. The Impact of Data on Sports Marketing: Insight into how Zoomph's analytics help track campaigns, evaluate partnerships and guide data-driven decision-making.The evolution of sponsorship towards programmatic advertising and the innovation of digitally enhanced signage. The Business Intelligence Edge: Discussing the crucial role of business intelligence in sports, enabling organizations to optimize operations and maximize fan engagement. The inherent value of sports properties through reach and emotional engagement with fans. Championing Women's Sports: The untapped potential and benefits of investing in women's sports, highlight opportunities for brands to achieve a significant return on investment. Athlete Personal Branding: Exploring the rise of athlete personal branding and the effectiveness of authenticity in connecting with a dedicated audience.Strategies for athletes to leverage their personal stories and unique identity in building their brand. The Future Powered by Data Analytics: Delving into how data analytics reshape sports, from improving team performance to enhancing sponsor relationships.The growing importance of analytical insights for all stakeholders in the sports ecosystem. The Personal Touch - Favorite Athletes: Reflecting on how favourite athletes influence fans, inspiring loyalty and fostering deep emotional connections both on and off the field. Chapters 00:00 Intro 01:48 Valuing Sports Teams & Players 04:27 Impact of Social Media on Broadcast and Athlete Brands 06:55 Using Data Analytics to Set Value of Sponsorships 09:06 Data Tools to Identify Influencers 10:19 Importance of Actionable Data 11:14 Evolution of Data Measurement in Sports 12:56 Highlight Consumption vs Full Games 16:22 Digitally Enhanced Signage and Virtual Sponsorship 20:26 Careers in Business Intelligence & Data Analytics 26:33 Challenging the Status Quo of Data Measurement 28:19 How Much do Sports Teams Spend on Data 29:30 The Value of Sports Properties 31:26 Investing in Women's Sports 35:24 Opportunity for Athletes with Small Followings 38:44 The Power of Data in Sports 44:31 Favorite Athletes

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    50 mins

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