https://www.madetomatter.coach/

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What if the secret to finding great leaders isn't posting job ads—but never posting them at all? Max Hansen, founder of Y Scouts, reveals the leadership hiring framework that's transforming how purpose-driven companies find exceptional leaders.

What You'll Learn:

✅ The 3 elevated behaviors every true leader must have (relentless learner, developer of people, results-driven)
✅ Why "sooner and clearer" conversations are the most critical leadership skill right now
✅ How AI is transforming recruiting (and what it will never replace)
✅ The dangerous trap of traditional job boards and why they create turnover
✅ How to use AI for personal development without losing critical thinking skills
✅ Why doing things "the long way" is becoming competitive advantage again
✅ The entrepreneurship advice that prioritizes freedom and health over hustle

About Max Hansen:
Max Hansen is the founder of Y Scouts, a leadership search firm that helps purpose-driven companies find purpose-driven leaders. After building a $50M+ recruiting company that placed over 50,000 people, Max pivoted to focus on leadership-level search with a unique approach: never posting jobs, focusing on soft skills and values alignment, and using a proven 3-part leadership model.

Resources Mentioned:
🔗 Y Scouts - https://yscouts.com
🔗 Roll Visioning Tool - https://rolevisioning.com
🔗 Zenith OS (Rich Chevron) - Personal AI coaching framework


Ready to build what matters in your business and life?

Subscribe to Made to Matter for weekly conversations with entrepreneurs who are building purpose-driven businesses.

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Timestamps:

00:00 - Introduction: The lost art of accountability in leadership 02:15 - Max Hansen's background and journey into recruiting 04:05 - Starting a recruiting firm right after 9/11 06:06 - The $50M company that led to dissonance 09:08 - Why Max started questioning contract-to-hire recruiting 13:18 - The birth of Y Scouts and leadership search 15:18 - How leadership search differs from traditional recruiting 18:08 - The 3 elevated behaviors of true leaders 20:04 - Why Y Scouts never posts job ads 23:00 - Max's purpose: Helping others better succeed in life 26:00 - The future of recruiting and AI in 5 years 34:22 - The #1 leadership trait: Holding people accountable 36:11 - Clear agreements: "Who's doing what and when?" 38:07 - Using AI for personal development (Zenith OS) 42:06 - The danger of efficiency shortcuts and losing critical thinking 44:02 - Why Apple's AI commercials miss the point 46:40 - The importance of boredom and disconnecting from technology 48:26 - Advice for entrepreneurs: Prioritize freedom and physical health

Book a 30m call with Adam: https://www.madetomatter.coach/re-purpose-call
https://www.madetomatter.coach/
Ben Robertson quit his newspaper job with no backup plan, taught himself to code, and built a profitable AI software business—all while working just 20 hours a week.

No $3 billion exit. No venture capital. No hustle culture.

Just enough money to bake bread, mow his lawn, and spend time with his four kids.

In this episode, Ben shares:
✅ How he validated his business idea BEFORE building it (using free SEO research)
✅ Why 70-80% of his customers chose subscriptions over one-time purchases (he was shocked)
✅ The "stress pancake" problem with middle management—and why he walked away
✅ His first $15 sale from a complete stranger (and why that moment changed everything)
✅ The "Rich Life" framework that helped him define success on his own terms
✅ Why AI coloring pages became a profitable niche (5,000+ monthly searches for "mushroom coloring pages"!)

This isn't your typical startup story. Ben didn't chase unicorn status—he chased freedom.

If you're tired of working 50-hour weeks to afford a life you don't have time to enjoy, this episode is for you.

⏱️ TIMESTAMPS:
00:00 - Introduction
02:15 - Quitting the newspaper with no backup plan
08:30 - The Merge Apprenticeship: Getting PAID to learn
15:42 - From Gatsby to building his own business
23:18 - The "stress pancake" of middle management
28:45 - Validating the coloring page idea with SEO
35:20 - First $15 sale from a stranger
40:12 - 70% chose subscriptions (not what he expected)
45:30 - Working 20 hours a week: How he does it
52:18 - The "Rich Life" question that changed everything

🔗 CONNECT WITH BEN:
• Color Bliss (his AI coloring page business): https://colorbliss.com/
• Ben's personal blog: https://ben.robertson.is/

🔗 CONNECT WITH ADAM:
• Made to Matter: https://madetomatter.coach
• Free 30-Minute Coaching Call: https://madetomatter.coach/services
• LinkedIn: https://linkedin.com/in/adamlandrum
• Take the Made to Matter Diagnostic: https://diagnostic.madetomatter.coach

📚 BOOKS MENTIONED:
• "Walden" by Henry David Thoreau
• "I Will Teach You to Be Rich" by Ramit Sethi
• "The Pathless Path" by Paul Millerd

💡 KEY QUOTE:
"I don't need a $3 billion idea. I just need enough money. And then the time—that's what makes me happy."

---

If you're an entrepreneur who wants to build what actually matters (not just what looks impressive), subscribe for more real conversations about business, freedom, and living your rich life.

#Entrepreneurship #WorkLifeBalance #SoftwareBusiness #AIBusiness #SideHustle #PassiveIncome #DigitalNomad #EntrepreneurMindset #StartupStory #SolopreneurLife

https://www.madetomatter.coach/

Take the free entrepreneurial diagnostic: https://made-to-matter-entre-1tky.bolt.host/?ls=YT

In today’s episode of Made to Matter, Adam sits down with Heath Wilson — a successful entrepreneur who built and sold a company to a NASDAQ-listed acquirer and then woke up the next day realizing something he never expected:

Success doesn’t prepare you for the identity crisis that comes after.

Heath’s story is a masterclass in what it means to be a second-half man — someone who’s already climbed the mountain, cashed the check, earned the title… and then suddenly finds himself asking:

“Who am I when I’m no longer the one everyone needs?”

This episode pulls back the curtain on the emotional, spiritual, and practical challenges that ambitious men face after the exit. And more importantly, the path back to purpose.

🔑 What You’ll Learn in This Episode
1. How Heath accidentally became an entrepreneur
Heath didn’t set out to build a company — he stumbled into it by spotting a problem with coworkers and saying, “We can make this better.”
2. The identity crash that happens post-exit
Heath goes from being the needed leader…
…to sitting at a desk with literally nothing to do.
3. The humbling moment that changed everything
One day in New York, he tries to walk into the acquiring company’s office…
only to discover his employee badge spells his name wrong: “Health Wilson.”
He can’t even get past the front desk.
This is the moment he realizes:
“I am no longer important on any level whatsoever.”

4. The emotional fallout of retirement at 43
After the sale, Heath tries to “retire,” spending his mornings reading Scripture, journaling, and working out… but by 10 AM he’s done.
Day after day.
For 45 straight days.
His wife finally sits him down:
“Heath, this is not going to work.”

5. Why men in the second half struggle when work disappears
Heath’s friends are all still working.
His rhythm disappears.
His built-in identity evaporates.
This is the danger Adam warns entrepreneurs about:
You prepare your business for exit —
but you rarely prepare yourself.

6. How Heath rebuilt purpose by building something that matters
Heath begins building a new company centered around wellness, presence, and digital health, serving churches and organizational leaders.
He describes helping teams create rhythms that make them “better at work, at home, and in their relationship with God.”
He also shares insights into their intentional-living technology that helps people break phone dependency and reengage with real life.


So many men believe the exit is the finish line.
But for the men Adam serves — successful, capable, second-half professionals — the exit is often the beginning of the real work:
rediscovering who you are without the title
finding fulfillment beyond achievement
learning to create instead of react
rebuilding identity around purpose, not productivity

Heath’s story is a case study in what happens when the ladder you’ve been climbing disappears overnight — and how you can rebuild a life that matters.



life after selling a business
entrepreneur identity crisis
second half of life coaching
post-exit depression
finding purpose after retirement
founder mental health
accidental entrepreneur story
digital wellness entrepreneurship
Made to Matter podcast
Heath Wilson interview


If Heath’s story hits close to home — if you’ve built success but lost yourself somewhere along the way — Adam’s programs are designed for men exactly like you.

https://www.madetomatter.coach/
At some point in a man’s life, the mission he’s been on—career, identity, achievements—stops fitting. Something deeper begins stirring. A holy dissatisfaction. A call toward the next mission God has been preparing him for all along.

Today’s episode is with a man who has lived multiple missions with courage: Darin Kinder.

Teacher. Military. Secret Service agent. And now, author and faith-driven speaker helping men rediscover meaning in their work and their lives.

Darin shares:

How to recognize when you’re no longer in your “sweet spot”
— that unmistakable internal sense that you’re doing good work, but not the work you were made for.

Why your purpose never changes — but your missions do
— and why men in midlife often stay stuck because they believe they can’t make a change.

How God uses decades of preparation before calling you into the next season
— including how Darin spent 10–15 years “writing a book in his head.”

The danger of settling into the status quo in your 40s and 50s
— straight from The Life That Matters Manifesto: the status quo steals your potential.

Why “If you’re not dead, you’re not done” is the anthem for every second-half man

How Darin launched Fierce Faith, his speaking and ministry organization helping men find mission and meaning in both corporate and faith-driven environments.

This conversation is for the man who feels restless.

The man who’s successful—but not fulfilled.

The man who knows there’s more inside him than the life he’s currently living.

If you’re in your second half and you're ready to step boldly into the life God made you for, this episode will speak directly to you.

📚 Guest Links

Book: Bury Me in a Dirty Suit
(Amazon, Barnes & Noble)
Faith-Based Website: https://fierce-faith.com
Corporate Speaking Website: https://darinkinder.com

Instagram: @darinkinder
LinkedIn: Darin Kinder

Chapters
00:00 — Purpose vs. Missions
01:09 — Meet Darin Kinder
02:00 — From Teacher → Military → Secret Service
08:20 — Midlife crises & course corrections
09:53 — What the “Sweet Spot” Really Means
13:00 — When God Prepares You for Decades
14:10 — Leaving the Secret Service for Your Next Mission
19:00 — Why Purpose Never Stops Calling
33:20 — Launching Fierce Faith
35:24 — “If You’re Not Dead, You’re Not Done”
39:55 — Where to Find Darin’s Book
41:00 — Closing Thoughts

midlife purpose, purpose after 40, second half of life, Christian men’s purpose, career transition for men, leaving corporate job for calling, Darin Kinder interview, Secret Service testimony, faith-driven leadership, Made to Matter podcast, Adam Landrum, reinventing your life at 50, how to find your calling, mission work for men, Fierce Faith


#MadeToMatter #MidlifePurpose #SecondHalfMission

https://www.madetomatter.coach/

Born without fingers, Jason Burbage could’ve let life’s circumstances define him. Instead, he let purpose do it.

In this powerful conversation, Jason shares his story of growing up different, wrestling with why God made him the way He did, and how that question became the foundation for his life’s mission. Today, he’s the president and equity partner of a purpose-driven franchise company—proof that fulfillment and impact can be built from the inside out.

We talk about the difference between joy and happiness, why culture matters more than cash flow, and what it really looks like to live a life of faith and purpose in the second half.

If you’ve ever faced limitation, loss, or uncertainty, this episode will remind you: your challenges aren’t the end of your story—they’re the beginning of your calling.

In this episode:

• Jason’s story of faith and resilience after being born without fingers
• How purpose transforms the way you lead and live
• The difference between joy and happiness
• Why brotherhood and accountability create real growth
• How to build a business culture rooted in values, not just results

Connect with Adam Landrum:
🌐 MadeToMatter.coach

📘 Grab The Life That Matters Manifesto
🎧 Listen & subscribe to Made to Matter on Spotify, Apple Podcasts, or YouTube

#MadeToMatter #PurposeDrivenLife #FaithAtWork #Leadership #Brotherhood #JoyOverHappiness #SecondHalfOfLife #MidlifeReinvention

https://www.madetomatter.coach/

In this episode of Made to Matter, host Adam Landrum sits down with Walker McKay, founder of No BS Sales School and host of the No BS Sales School Podcast. Walker opens up about what he calls “The 47-Year-Old Problem” — that moment in midlife when success on paper no longer feels fulfilling and you know something has to change.

Walker shares his powerful journey of walking away from a comfortable career at 48 years old with a house, kids in private school, and a three-year non-compete — and how that leap of faith led him to build a thriving business rooted in authenticity, accountability, and purpose.

This conversation dives deep into what it really takes to reinvent yourself in midlife, the mindset required to start over, and why humility and radical responsibility are the keys to sustainable success.

You’ll learn:

What the “47-Year-Old Problem” is — and how to recognize it in your own life
How to shift from midlife crisis to midlife clarity
Why taking 100% responsibility changes everything
The mindset shifts needed to move from employee to entrepreneur
How to build a business around impact, not just income
The role of mentors and coaches in personal growth and reinvention
Whether you’re 35 or 55, this episode will challenge you to rethink what fulfillment means and inspire you to take bold ownership of your next chapter.

Connect with Walker McKay:
Website: https://www.walkermckay.com/
Podcast: https://www.walkermckay.com/podcast

midlife clarity, entrepreneurship, purpose, sales coaching, leadership, personal growth, mindset, reinvention, business transformation, No BS Sales School, Made to Matter Podcast, Adam Landrum, Walker McKay

Chapters:
00:00 – Welcome to Made to Matter
02:30 – Meet Walker McKay and his journey into sales
07:45 – Leaving comfort for purpose
12:10 – The power of taking full responsibility
18:00 – The 47-Year-Old Problem explained
26:45 – From midlife crisis to midlife clarity
34:20 – Building a business from scratch
41:00 – The mentors who changed everything
49:00 – Lessons in humility and persistence
56:15 – Advice for those feeling stuck in midlife
1:02:00 – Where to find Walker and closing thoughts

#MidlifeClarity #MadeToMatterPodcast #EntrepreneurMindset #PurposeDrivenLife

https://www.madetomatter.coach/

What happens when you realize the success you’ve been chasing isn’t the fulfillment you’ve been longing for? In this conversation, Adam Landrum sits down with Andrew Gissel — a high-achieving professional who walked away from a predictable path to build a life and business that align with his purpose.

Together, they explore:

• How to know when it’s time to make a change.
• Why success without fulfillment feels empty.
• The fears that hold men back from pursuing purpose.
• Practical steps to move from corporate achievement to meaningful impact.

This episode is for the man in the second half of life who knows he’s made it — but still feels something’s missing.

CHAPTERS:
00:00 – Introduction
02:15 – Andrew’s turning point: when success stopped feeling like success
06:42 – The lie of “having it all together”
11:08 – The courage to walk away from comfort
16:33 – Rebuilding your purpose from the inside out
21:10 – What fulfillment looks like in real life
27:45 – How to find clarity for your next chapter
34:20 – The Made to Matter framework for purpose
39:55 – Final reflections: what really matters

KEYWORDS:
midlife purpose, men’s fulfillment, second half of life, executive coaching, finding purpose after 50, midlife reinvention, corporate exit strategy, life that matters, Adam Landrum, Made to Matter podcast, entrepreneurship in midlife, meaning vs success, purpose-driven work, how to find your purpose, personal growth, midlife transition, Andrew gissel interview

CONNECT WITH ADAM:
🌐 Website: https://madetomatter.coach

💼 LinkedIn: https://www.linkedin.com/in/adamlandrum

📸 Instagram: https://www.instagram.com/madetomatter_

▶️ YouTube: https://www.youtube.com/@madetomatter

CONNECT WITH ANDREW SELCHO:
🔗 LinkedIn: https://www.linkedin.com/in/andrewgissel

Most men hit their 40s and think health is a downhill slide. But what if the second half of life could be your fittest, most energized season yet?

In this episode of Made to Matter, host Adam Landrum sits down with Luke Depron, nutrition and fitness coach and founder of The Fitmen Project. Luke helps men in midlife break free from unsustainable “quick fixes” and build a lifestyle of strength, energy, and confidence that lasts.

You’ll discover:

• Why “self schema” is the hidden key to lasting health transformation.
• The difference between a dad bod and a fit dad identity.
• How to set “hard lines” that make fitness simple and sustainable.
• Why small, consistent wins matter more than crash diets or extreme challenges.
• Practical steps for midlife men to regain energy, confidence, and longevity.

This isn’t about becoming a bodybuilder. It’s about building a body—and a life—that supports your purpose, your family, and your second half.

Connect with Adam:
🌐 Website: https://madetomatter.coach

💼 LinkedIn: https://www.linkedin.com/in/adamlandrum

📸 Instagram: https://www.instagram.com/madetomatter_

▶️ YouTube: https://www.youtube.com/@madetomatter

Connect with Luke Depron:
🌐 Website: https://fitmenproject.com

📸 Instagram: https://www.instagram.com/fitmenproject

💼 LinkedIn: https://www.linkedin.com/in/lukedepron