What happens when you stop wearing “busy” like a badge of honour and start building community with intention, gentleness, and real connection?

In this episode of the Magic Hour Podcast, I sit down with Danielle and Laura, co-founders of She Summits Forum for a conversation that feels like a warm hug for your nervous system. Their partnership is rooted in joy, play, confidence, and the kind of connection you simply cannot fake. Together, they share how She Summits has grown into a space where women can slow down, lean into their strengths, and find community that feels safe and soul nourishing.

We explore how joy and play return to adulthood when we let them, why women often lose touch with those qualities, and how simple rituals can become grounding practices when business feels heavy. Danielle and Laura talk about the bravery of letting go of the “shoulds,” trusting what feels natural, and choosing a way of working that prioritizes ease, collaboration, and clarity.

Community sits at the heart of this episode. Not community as content, but community as a feeling. Danielle and Laura break down how they create experiences that spark connection from the first hello, why retail spaces are becoming modern gathering hubs, and the underrated skills that make relationships feel real rather than transactional.

Above all, this episode is an invitation to slow down, choose presence over performance, and remember that joy, play, and confidence are not extras. They are your compass.

🎧 In this episode, we talk about:

⚡ How joy and play return when we give ourselves permission to soften

⚡ The grounding rituals that support us when life or business feels heavy

⚡ Why confidence grows deeper when it’s nurtured in community

⚡ The art of unlearning old expectations in business and leadership

⚡ Creating space for what truly fits by learning when to say no

⚡ Community as something you feel, not something you perform

⚡ How retail spaces are becoming modern gathering hubs for connection

⚡ The message Danielle and Laura hope every woman building something could hear

If you’ve been craving softness, clarity, or community that feels real and nourishing, this conversation will land like a much needed exhale. ✨

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Shopify. Thinking about launching an e-commerce brand? Start today with a 3-day free trial and build your store with the easiest, most powerful platform out there: shopify.pxf.io/Y9eKnK

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What does it take to build real community in your business, the kind where people feel seen, supported, and genuinely connected?

In this After Hours episode, Danielle Wiebe shares a grounded look at how belonging is created with intention and why community becomes the most sustainable growth strategy you can invest in. With almost 11 years of hosting events, she breaks down how connection actually happens and why it begins long before anyone walks into the room.

Danielle shares the small, intentional practices that shape meaningful community experiences: creating low-pressure pre-event spaces, weaving in gentle connection prompts during gatherings, and continuing momentum after the event so relationships don’t fade. She explains how hybrid touchpoints, both online and in person, deepen trust, expand visibility, and help your community feel supported at every stage.

This is not about hosting perfect events. It is about presence, intention, and remembering that every business can build belonging in a way that feels natural. Danielle offers simple ideas for connection, from Instagram group chats to casual pop-up meetups, and shows how collaboration can lighten the load and expand your impact.

This is a grounding invitation to slow down, bring people together in ways that feel real, and build a business where your community truly belongs.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What happens when you stop trying to grow alone and start building with intention, collaboration, and real community?

In this episode of The Magic Hour Podcast, I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it.

We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways.

🎧 In this episode, we talk about:

⚡ The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter

⚡ What it actually means to build a collaborative community and why the “community over competition” conversation still matters

⚡ How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection

⚡ The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years

⚡ Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence

⚡ Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead

⚡ Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook

⚡ Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow

If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath. ✨

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.