Is AI killing marketing jobs or creating new opportunities? Marketing leader Brandon Lopez shares his 20+ year journey from Oracle to LinkedIn to building his own agency—and how AI is reshaping everything.

What You'll Learn:

✅ How to get your foot in the door in tech marketing (even without perfect credentials)

✅ Why emotional intelligence (EQ) is your competitive advantage

✅ The "Marketing in a Box" concept revolutionizing small business

✅ AI agent building as your entry ticket to marketing careers

✅ How to stand out when AI can do your entry-level work

✅ Remote work strategies for entrepreneurs

✅ The 5-year career gut check philosophy

Timestamps:

00:00 - Introduction to Brandon Lopez

02:04 - Growing Up in Silicon Valley During the Dotcom Era

04:24 - The Power of Networking: How One Connection Changed Everything

07:55 - 8 Years as an Entrepreneur: Leaving Tech for Agency Life

12:26 - The Stanford Study: AI's Impact on Entry-Level Jobs

17:08 - Foot in the Door Strategy #1: Build AI Agents

21:12 - Why EQ Matters More Than Ever

26:01 - Marketing in a Box: AI-Powered Marketing for Startups

34:13 - From New Mexico to San Diego: Family Background

39:22 - The Psychology of First Impressions

43:19 - How to Connect with Brandon

About Our Guest:

Brandon Lopez is a dynamic marketing leader with experience at Oracle, LinkedIn, and Salesforce. He's the founder of Persimmon Marketing and VP of Marketing at MySidecar AI, where he's pioneering AI-powered marketing solutions for small businesses and startups.

Key Insights for Young Professionals:

🎯 Build AI agents and showcase them to potential employers

🧠 Develop your EQ—it's harder for AI to replicate than technical skills

🤝 Network authentically—67% of jobs still come from connections

🎨 If everyone uses AI, stand out by avoiding "AI slop"

💡 Act like you already work there during the interview process

⚡ Present your agent to a founder who needs it—they might just buy it

For Marketing Professionals:

🔧 Learn multiple AI tools—each has different strengths

📊 Balance strategic thinking with tactical execution

🚫 Avoid AI over-complication—simpler is often better

🎯 Focus on mission-driven work that aligns with your values

📈 The five-year gut check: Are you still growing?

Connect with Brandon Lopez:

LinkedIn: Brandon Lopez

Persimmon Marketing: persimmonmarketing.com

MySidecar AI: mysidecarai.com

Dreamforce 2025: Meet Brandon in San Francisco (Oct 14-15)

Related Topics: #AIMarketing #MarketingCareers #TechJobs #LinkedInMarketing #StartupMarketing #MarketingStrategy #ArtificialIntelligence #CareerAdvice #EmotionalIntelligence #MySidecarAI

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About Magic in the Cloud:

Magic in the Cloud explores the personal journeys behind remarkable success. Hosts Joseph Griffith and Ryan Golan Barsky interview exceptional visionaries about pivotal moments, bold decisions, and leadership philosophies—with cloud solutions as the quiet enabler.

#MagicInTheCloud #Leadership #AI #Marketing #CareerDevelopment

A conversation 40 years in the making—and one that ties reinvention, resilience, community service, and purpose-driven entrepreneurship into a single, remarkable storyline.

In this episode, we explore how Farahmand Kalayeh repeatedly reinvented himself across recessions, industries, and countries. From running a collective art gallery during an economic collapse, to scaling global export operations, and ultimately launching an AI-enabled platform designed to reduce gambling addiction.

Key Discussion Points

00:34 — Introducing Farahmand Kalayeh: Reinvention, resilience & purpose

01:05 — Entrepreneurial mission: building businesses with impact

02:21 — Opening an art gallery during a recession

02:50 — Lessons from launching during economic downturns

03:41 — Creating an art collective with 150+ artists

04:52 — Opportunity mindset in any economy

05:11 — Why American entrepreneurship unlocked his potential

06:07 — Pivoting from retail to wholesale

07:30 — Community-driven art, culture & events

08:22 — Balancing commercial viability with mission

09:28 — Expanding into global sustainable clothing exports

12:16 — The power of pivoting with purpose

13:34 — Giving underserved youth access to sports gear + training

14:36 — “Think globally, act locally”: His community philosophy

16:03 — Kicks: enabling kids through sports

18:00 — The realities of addiction, homelessness & support

19:09 — Storytelling the pivots that shape a career

19:27 — Launching an AI platform to reduce gambling addiction

20:15 — The origin story behind the idea

21:26 — How AI becomes a safety net for bettors

23:20 — Building meaningful work with his son

24:31 — The global scale of gambling addiction

26:16 — The role of tech in mitigating harm

26:36 — How Farahmand immigrated to the U.S.

27:22 — Growing up in Iran & early dreams of freedom

29:06 — Escaping persecution & coming to America

35:10 — Starting over with grit, discipline & 7-day workweeks

40:00 — The mindset that drives his resilience

44:08 — Daily routines that rebuild energy & clarity

47:29 — Gratitude, reinvention, and long-term friendship

51:52 — How to reach Farahmand

53:05 — Closing message

This isn’t a highlight reel. It’s a masterclass in spotting opportunity in unlikely places, pivoting with precision, and anchoring every venture in mission and impact.

Don’t forget to:

👍 Support conversations that matter

🔔 Follow for more stories of leadership, reinvention, and purpose

💬 Share your biggest insight from Farahmand’s journey

🔗 Pass this forward to someone who’s navigating a big pivot

#Reinvention #EntrepreneurMindset #LeadershipJourney #PurposeDrivenBusiness #AIInnovation #GamblingAddictionAwareness #SocialImpact #CommunityLeadership #ImmigrantEntrepreneur #ResilienceAtWork #BusinessTransformation #SustainableBusiness #TechForGood #MagicInTheCloud

Rob Bedell has built a career helping companies uncover hidden revenue, reshape broken sales cultures, and rethink how they show up for their customers.

In this conversation, Rob breaks down why most organizations misjudge their own value, where leaders accidentally create blind spots, and why the most powerful sales shift is realizing that “it’s not about you.”

We dig into the habits that stall growth, the subtle panic patterns that distract leaders from meaningful progress, and how a simple reset with your best customers can unlock clarity you didn’t even know you were missing. Rob brings stories from manufacturing floors, publishing, sales turnarounds, comedy stages, and even the martial arts studio—all pointing to the same theme: know your audience, serve them well, and the rest takes care of itself.

Key Discussion Points

00:00 — What makes Rob’s approach to turnaround work different

03:10 — The mindset shift: sales isn’t about you

08:40 — Learning to say “no” (and why it creates trust)

12:15 — How companies misunderstand their value proposition

17:50 — The simple 3-question exercise that changes everything

22:30 — Panic patterns: why leaders miss what’s right in front of them

26:45 — Hidden revenue streams and the “sponge ball” discovery

33:10 — The danger of selfish sales cultures

38:55 — Leadership resistance: when people say they want change… but don’t

45:00 — How AI is reshaping the early stages of sales

52:30 — Comedy, communication, and reading the room

58:05 — The martial arts philosophy that shaped Rob’s leadership

1:04:10 — Tequila, meditation, and how Rob resets

1:09:20 — Where to find Rob

If you lead a team, run a division, or sell for a living, this one hits home.

Don’t forget to:

👍 Like the video if Rob’s insights sparked something for you

🔔 Subscribe for more real conversations that make you rethink how you lead

💬 Drop your biggest leadership or sales takeaway in the comments

🔗 Share this with someone who might be overlooking value sitting right in front of them

#BusinessLeadership #SalesStrategy #ValueProposition #RevenueGrowth #SalesCulture #HiddenRevenue #LeadershipDevelopment #MagicInTheCloud #BusinessTurnaround #CustomerExperience #AIinSales #CommunicationSkills #TequilaTalk