Episodes

  • The TikTok-ification of music marketing

    The TikTok-ification of music marketing
    May 14 2026
    Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly.
    Here’s everything we talked about today:
    • "Geese psyop debate: Rock band raises questions about music marketing" from Fast Company
    • "Fake Fans" from Eliza McLamb
    • "The Fanfare Around the Band Geese Actually Was a Psyop" from Wired
    • "If Geese are a psy-op, so is everything else" from Dazed
    • "Are Chaotic Good’s marketing practices bad for listeners?" From CBC Arts


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    20 mins
  • The highs and lows of the global art market

    The highs and lows of the global art market
    May 12 2026
    After a pandemic-era boom, the fine art market is going through something of a bust. Many galleries have closed due to climbing overhead costs and sales just aren’t what they used to be. Author and freelance journalist Julie Belcove joins Kimberly to demystify the inner workings of the global art market and what a slump could mean for the those who work in the arts.

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    19 mins
  • Kimberly's final cheers on "Economics on Tap"

    Kimberly's final cheers on "Economics on Tap"
    May 8 2026
    As Kimberly gets ready to step into her new role as the host of “Marketplace Morning Report,” her predecessor David Brancaccio joins her to talk about his years on the morning shift and what he’s looking forward to on his new beat covering future effects for Marketplace. Plus, the two swap summer reading recommendations and play a round of Half Full/Half Empty!
    Here’s everything we talked about today:
    • "Liar's Poker" by Michael Lewis
    • "Number Go Up" by Zeke Faux
    • "Pattern Recognition" by William Gibson
    • "The Sum of Us" by Heather McGhee
    • "Public pools used to be everywhere in America. Then racism shut them down." From Marketplace
    • "Open to Work: How to Get Ahead in the Age of AI" by Ryan Rolansky and Aneesh Raman
    • "Want to make new friends? There's an app for that" from Marketplace
    • "Why online courses sold by influencers have become so popular" from Marketplace
    • "The Roomba Guy’s Second Act: A Robot You’ll Want to Snuggle" from The Wall Street Journal
    • "The Spirit Airlines Comeback Story No One Saw Coming" from Inc.


    “Make Me Smart” is a public media program. Support “Make Me Smart” with your donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod

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    40 mins
  • How the new WNBA CBA transforms player pay

    How the new WNBA CBA transforms player pay
    May 7 2026
    The WNBA’s 30th season tips off tomorrow. This year, things look a lot different for players after the league and players union recently signed a landmark collective bargaining agreement (CBA). On today’s show, The Athletic’s Annie Costabile joins Kimberly to break down how the deal has transformed the way players are paid. Plus, has women’s basketball ever really been given the chance to maximize its earning potential?

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    21 mins
  • The new fight for states' rights under Trump

    The new fight for states' rights under Trump
    May 5 2026
    The power struggle between the states and federal government is as old as the U.S. itself. But under the second Trump administration, that struggle has become particularly fraught. Stateline reporter Kevin Hardy joins Kimberly to explain how the president is wielding federal funding as a tool to expand his authority, and how states are fighting back.

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    16 mins
  • From "This Is Uncomfortable": Wait...where did my retirement money go?

    From "This Is Uncomfortable": Wait...where did my retirement money go?
    May 1 2026
    Hey Smarties! There won’t be a livestream for “Economics on Tap” today. But don’t worry! We’ll be back next week. For now, we’re sharing an episode from our friends over at “This Is Uncomfortable.” Enjoy!
    What happens to your retirement savings when you leave a job? And if you’ve forgotten about an old 401(k) account, how do you track that money down? That’s the mystery Reema is trying to solve this week, as she confronts her own financial anxiety and goes searching for retirement accounts left behind at previous jobs.
    Along the way, she talks with retirement expert Geoffrey Sanzenbacher about just how common this is -- only about 15% of people roll their retirement savings over to a new employer's plan! And she asks behavioral economist Katy Milkman why this kind of chore feels so hard. Plus, brain hacks that will help you get through that daunting financial to-do list.
    Here at Marketplace, we’re celebrating Public Media Giving Days on May 1 and 2. Help us keep the conversations going. Donate now: https://support.marketplace.org/smart-sn

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    39 mins
  • It's tough out there for new college grads

    It's tough out there for new college grads
    Apr 30 2026
    We’re approaching graduation season for this year’s crop of college seniors. But along with all the celebrations, there’s an extra dose of uncertainty hanging in the air around new grads, as they face an extra-tough job market and the rise of AI. On today’s show, Kimberly talks to New York Times labor and workforce reporter Noam Scheiber, whose new book “Mutiny: The Rise and Revolt of the College-Educated Working Class” digs into the historical context for the environment today’s seniors are graduating into.
    Here’s everything we talked about today:
    • ”Mutiny: The Rise and Revolt of the College-Educated Working Class” by Noam Scheiber
    • ”Young Graduates Face the Grimmest Job Market in Years” from The New York Times
    • ”The Labor Market for Recent College Graduates” from The Federal Reserve Bank of New York
    • ”College Graduates Are Struggling to Find Jobs. AI is Partly to Blame.” from CNBC
    • ”U.S. Worker Thriving Declines as Job Market Pessimism Grows” from Gallup


    We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.

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    20 mins
  • How second chance employment is lowering recidivism in the U.S.

    How second chance employment is lowering recidivism in the U.S.
    Apr 27 2026
    In the United States, recidivism rate, or the likelihood that a criminal re-enters the prison system after being released, is among the highest in the world. The state with the highest reincarceration rate (within 3 years) is Delaware at 55.9 percent. While the lowest is Virginia at 17.9 percent.
    Earlier this month, Make Me Smart host, Kimberly Adams, moderated the 2026 Second Chance Forum at Georgetown University on the importance of second-chance employment programs to lowering recidivism rates in the United States. Adams sat down with two top law enforcement officials from across the aisle: Delaware Attorney General and Democrat, Kathy Jennings and Pennsylvania Attorney General and Republican, Dave Sunday.
    Today’s podcast is an edited version of their conversation. To listen to the full panel discussion, click the link below:
    • 2026 Second Chance Forum: Barriers to Breakthroughs — How Second Chances Are Driving Success


    We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.

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    18 mins