Make Your Research Matter cover art

Make Your Research Matter

Make Your Research Matter

Written by: John Fontenot
Listen for free

About this listen

The Make Your Research Matter Podcast is all about helping researchers of all kinds to get the most out of their research. Whether you're a full-time researcher, UXer, Product Manager, or Product Marketer, you're getting insights from markets and customers that can and should be leveraged for decision-making across your organization. And I can bet that your research is being grossly underutilized. Let's hear from practitioners in the field and learn what's working for them and what we can do to Make Your Research Matter.John Fontenot Economics
Episodes
  • Doing research as a Technical Product Manager with Ryan House
    Aug 15 2024

    On today’s episode, Ryan House joined us to share his experience in doing research as a technical product manager. Before his technical PM role, Ryan spent six years as Director of Product at Pulse PEMF. We covered a lot of ground outside of technical research, including cross-functional partnership in research, ground rules for running successful focus groups, and how to leverage AI for research.

    Show More Show Less
    27 mins
  • Removing bias in research with Haley Barger - e-commerce PM
    Jul 30 2024

    On today’s episode, I have Haley Barger a product manager in the e-commerce space, to discuss her perspectives on research as a PM, how to reduce the chances of biased research, and practical tips for how to make your research resonate and matter more to internal stakeholders.


    We also discussed topics inlcuding:

    • Asking broad, open-ended questions about user behavior/journey yields richer qualitative insights than narrow feature-specific questions
    • Packaging and communicating negative research findings requires empathy, poise, and a solutions-oriented mindset
    • Use visuals like video clips to make research insights more tangible and human when communicating to leadership
    • Always ask "why" - understand the core motivations behind customer needs/frustrations
    • Maintain a sense of curiosity and fun in the research process


    If you're looking to take your research game to the next level, try out ResearchRepo to help better organize your research and connect your research directly to business goals.

    Show More Show Less
    34 mins
  • 2-Hour Design Sprint with Teresa Cain, Director of Product and UX at TreviPay
    Jul 16 2024

    On today’s episode I have on Teresa Cain. Teresa is the Director of Product and User Experience at the FinTech company TreviPay, Author of Solving Problems in 2 hours, LinkedIn top voice on product management and winner of the top 40 under 40 award.


    I had so much fun talking to Teresa about how she got into Product, the inspiration for her book, how to solve problems in 2 hours and which problems works best for the 2-hour design sprint methodology, and the trends across Product and UX as it relates to research. It was super fascinating to hear Teresa’s perspective as a Product Leader who leads not only the PM org at TreviPay but the UX function as well. You’re in for a treat, and I can’t wait for you to hear what Teresa had to share.


    If you’re tired of duplicative research efforts or losing research files from customer interviews in the endless mess of poorly organized files and folders, check out Repo, the #1 research repository for software companies who want to make their research matter. Research shouldn’t be siloed between departments but accessibly broadly throughout your organization. If you and your company can benefit from alignment on strategy, prioritization, and decision making, try out Repo at researchrepo.com.

    Show More Show Less
    25 mins
No reviews yet