Making Content for Growth | TikTok as a Commerce Engine Part 1 cover art

Making Content for Growth | TikTok as a Commerce Engine Part 1

Making Content for Growth | TikTok as a Commerce Engine Part 1

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 Megan Hansel gives a breakdown of why the e-commerce playbook from a few years ago no longer works. Instead of focusing on ad tactics or polished product pages, she shows success in 2026 through visibility inside culture, not just inside platforms. Megan challenges the idea that better websites or more tools create demand, and instead points listeners toward where attention actually forms—inside content that feels real rather than promotional.

She also explores how TikTok has evolved into a commerce engine that tracks not just views and clicks, but buyer satisfaction after purchase. Megan explains why speed and alignment between content, product quality, and fulfillment now determine reach and growth. This is not a call for creators to become influencers; it’s an invitation to think like a system builder: using platform-provided data and assets to create sustainable momentum in an environment where attention moves in milliseconds.

Chapters
[Start] Why the Old E-commerce Doesn’t Work: Reframing failure as invisibility, not bad products or lack of effort.
02:37 TikTok as a Commerce Engine: How discovery and purchase satisfaction now influence reach.
04:23 Velocity Over Mastery: Why speed and iteration outperform static content.
06:22 Inside TikTok: How data-backed assets remove time and budget barriers for sellers.
08:34 Real Content, Trust, and Conversion: Why blending into the platform’s culture drives attention and sustainable growth.

Links and Resources:

Doba.com – Official site

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