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Making LMS Website Magic With Emily Middleton

Making LMS Website Magic With Emily Middleton

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This episode is brought to you by Popup Maker Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now According to Emily Middleton, the way she operates WP Course Guide is purposefully distinct from a standard agency or freelancer model since she bases her company on close, intimate connections with her clients.Her early exposure to entrepreneurship through her family and her long-standing relationship with LifterLMS, which provided her with a strong feeling of commu nity, trust, and mentoring from the start of her career, have had a significant impact on her approach. Emily also explains key LMS website-making strategies using WordPress. As a result, she views each project as a part of a greater human tale rather than a straightforward technical assignment, treating clients as partners and frequently as friends, and engaging emotionally in their success. She highlights the value of live collaboration, particularly via Zoom, stating that it enables her to work more quickly, prevent misunderstandings, and gain a deeper understanding of the tactical and emotional difficulties her customers are having. Emily sees her work as both a technical problem-solver and a soothing presence, and many of the individuals she assists come to her during stressful times when a website is faulty, a launch is failing, or a business choice feels overwhelming. Face-to-face communication allows her to pick up on tone, impatience, reluctance, or doubt, all of which might disclose deeper business issues that would not come out through email alone. Emily also talks about how her work is greatly impacted by ADHD. Instead of viewing it as a drawback, she characterizes it as a strength that enables her to think fast, adjust rapidly, pick up on minute details, and maintain a high level of engagement when working with others. 2025 WordPress LMS Buyer’s Guide Exclusive Download! Stop wasting time and money researching online course and membership site tech. Download the Buyer’s Guide Here’s Where To Go Next… Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website. Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. And be sure to subscribe to get new podcast episodes delivered to your inbox every week. Episode Transcript Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of LMScast. I’m joined by a special guest today. Her name is Emily Middleton. She’s from WP Course Guide. You can find that@wpcourseguide.com. Emily runs an agency. She specializes in a lot of LMS related work. She’s been around the block for about a decade, maybe more. I don’t know. It’s been a long time. So there’s tons of experience here. One of the things that Emily does differently is how she runs her agency and how she works with clients. We’re gonna start with that. But first, welcome back on the show. Emily. Emily Middleton: Thank you for having me, Chris. I’m happy to be here. Chris Badgett: Let’s start with WP Course Guide. I’ve always been impressed with how you work with clients. For example, we, Emily also does some work directly with LifterLMS and some of our. Live calls, like the Office Hours Mastermind that universe bundle and hire people get access to for a weekly office hours mastermind as well as our ask us anything calls, which happened weekly. But one, one time we were getting together for a Zoom meeting and you were actually at one of your agency clients. Place, which was really interesting, and I’ve seen that before where you’d pop up on the radar and you’re like, hanging out with LifterLMS users and clients of WP Course Guide. Tell us your approach to working with people and how you’re, you perhaps approach it a little differently than other freelancers or agencies when they work with clients. Emily Middleton: Thank you. That’s a really good question. I, think it’s a funny thing that. That I do, that’s bleeding my personality into my business and part of how I run things. I do business on a very personal level, and I think the way I was intro to business was on a very personal level, so my. Mother did some work with lifterLMSlong time ago, like ...
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